Viu Original gives a Filipino spin to the K-Drama craze with K-Love
Celebrated Hollywood producer Corinna Vistan brings to life a homage to K-Drama enthusiasts exclusively to Viu-ers this October with K-Love starring Iza Calzado, Isabelle Daza, Gabby Padilla, Sue Ramirez and Jake Cuenca.
Viu, PCCW’s pan regional OTT video streaming service, announced the premier of K-Love, the latest Viu Original title from the Philippines. Always looking to deliver content from Asia that resonates with Asian audiences, this series is a homage to fans of K-Drama, a dedication to all who have cried and laughed along with each episode. Iza Calzado, Jake Cuenca, Isabelle Daza, Sue Ramirez, and Gabby Padilla lead an all-star cast that walked the red carpet for the media conference and screening at the Greenbelt Cinemas on 8 October.
Mr Vinchi Sy-Quia, Assistant General Manager of Viu Philippines, shared how Viu aims to bring forth top-tier local talent to the global centerstage, “We are thrilled to start the quarter with a story that will undoubtedly touch Viu-ers’ hearts. K-Love, a Viu Original from the Philippines, is a testament yet again to our pursuit of working with the best, contributing to the Filipino creative ecosystem by producing endearing stories with high standards.”
The award-winning team behind K-Love includes director Bobby Yan, a seven-time Emmy-award winner, and creator Corinna Vistan, who previously worked at Marvel Studios as a Content Producer for theatrical releases and lent her expertise to record-setting blockbusters such as Avengers: Endgame and Ant-Man and the Wasp.
During her nine-year tenure at Marvel Studios, she crafted creative content strategies and produced content such as short films, documentaries, music videos, featurettes, trailers, and interactive experiences for 19 of the 29 Marvel films released between 2010-2019.
Corinna shared that K-Love is the first concept she pitched when she became Head of Content Development for Viu Philippines, “I came home from the US thinking all my friends were going to ask me about my experience working on Avengers Endgame, but all they could talk about was their fascination with Korean dramas! I realised that similarly, K-Dramas had their own set of hardcore die-hard fans. This world really interested me so I wrote the concept for K-Love.”
Mirroring these fans, K-Love centres on five friends and their stories: Tish, Jay, Shiela, Val, and Frances. One thing drives all of them despite leading various lives and facing various challenges – their love for K-drama. There is something about that moment, when they are engrossed in K-drama land and staring at the screen, that takes them out of the everyday tedium and makes them realise that their life may be just as interesting. They will learn how tightly connected and influenced by the world of K-drama their journeys are as they face the challenges of life, foster friendships, and experience “kilig” moments.
Aside from the characters, the team’s dynamics behind the scenes makes K-Love even more interesting.
Follow the K-squad for those “100% relate!” moments and feeling that only K-drama fans will understand. Don’t miss the premiere of this series streaming on 14 October with brand new episodes every Friday exclusively on Viu and simulcast in 16 markets across Asia, the Middle East and South Africa.
Download the Viu app now to watch your favourite Asian shows and K-Love for FREE! https://bit.ly/3S7XpmF
Make sure to catch the latest updates by following Viu Philippines on all its social platforms:
#KLove #ViuKLove #ViuOriginal
Viu, PCCW’s leading pan-regional over-the-top (“OTT”) video streaming service, is available in 16 markets across Asia, the Middle East and South Africa, with 60.7 million monthly active users (“MAU”) as of August 2022.
The Viu service is available to consumers through a dual model with an ad supported free tier and a premium subscription tier (consisting of different subscription options). Viu offers fresh premium TV series, movies and lifestyle programmes in local and regional languages and subtitles in different genres from top content providers, as well as premium original productions under the brand “Viu Original”.
Viu also offers users streaming and download features, and localised user interfaces across a myriad of connected devices. Viu can provide the best viewing experience regardless of device or network conditions.
The service can be accessed via the Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, select smart TVs, as well as on the web by logging into www.viu.com.
In addition, Viu International Limited, through its subsidiary Moov (Hong Kong) Limited, also operates MOOV, a popular digital music streaming and live music concerts service in Hong Kong.