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Up Your Pawgraphy Game – Look Your Best with Your Furry Friend in Stunning Photos and Videos

The Alpha 7C and Digital Camera ZV-1 deliver an unprecedented shooting experience, empowering pet lovers to capture charming photos and videos with their pets for social media sharing

(MANILA, PHILIPPINES, 10 March 2021) – Sony has announced “Pawgraphy”, an initiative that encourages paw parents to celebrate the love of their furry four-legged companions through the lens of photography and casual video shooting by posting pawsome photos and videos of themselves and their fur kids on social media.

Recently, Filipinos have been spending much more time at home whether it be work or play. This has resulted in an increase in pet ownership and a trendy new wave of pet owners sharing photos and videos of themselves with their pet on social media platforms. This allows them to remember the moment and share these wonderful memories with their family, friends and other pet lovers. Some pets even have their own Facebook and Instagram accounts to update their fans on their daily lives. 

Sony will also be providing platforms for pet owners to learn about their camera offerings in real time to master the art of shooting photos and videos of themselves with their fluffy companion. Pet owners can also enhance their social media content and make them stand out, using Sony’s advanced camera offerings. 


Engaging with the Pet Lover Communities 

Sony is committed to the pet photography and videography market and will continue to support and engage pet lovers to empower them to easily capture memories and moments of them with their beloved pets.


Pawgraphy Microsite

Pet lovers can visit the tailor-made Pawgraphy microsite crafted by Sony to access a bevy of resources and tutorials made to enrich paw parents aspiring to take beautiful photos and videos of them with their pets. Among these will be a basic introduction to pet photography and casual videography, aimed at inspiring beginners to strive for quality. Other users can make use of videos containing tips and tricks for pet photography and videography as well as gear recommendations to best suit the bespoke needs of their Pawgraphy journey. In the future, these will also be accompanied by Pawgraphy workshops so pet lovers can enrich their skills and learn together on how to take better photos and videos of them with their fur babies. 

Introduction/Tutorial Videos

A limited series of videos containing practical tips and tricks for pet photography and videography hosted by pet owner and photographer – Ainsley Yip and pet owner and videographer Shawne Koh, will be made exclusively available on the microsite. Designed to help casual photographers and casual video shooters capture stunning photos and videos effortlessly, these videos will cover a variety of topics such as:


  • Low Light Photography
    • A video designed to teach casual pet photographers to make the most of a limited lighting situation. Additionally, it covers the best settings on cameras to shoot in the dark as well as how to transfer pictures to phone instantly while shooting.
  • Outdoor Photography
    • A crash course on how to capture high intensity action shots at the beach and in parks. This comes coupled with how to capture interesting expressions and poses and how to ensure photos are not blurry during these brief explosive moments.
  • Home Photography
    • Practical advice on how to engage pets and create both stationery and action shots at home. As well as this, techniques to achieving nice composition at home and easy picture transfer tutorials are also shared. 
  • Casual Pet Videography 
    • Tip and tricks on how you can shoot your pet and yourself into awesome video clips
  • Pop-up Booth at Ayala Malls Manila Bay

    Come and visit Sony’s pop-up booth at the Central Garden Ring of Ayala Malls Manila Bay on March 13-14, 2021 for a chance to win exciting treats from Sony! Have a purrfect day with other pet lovers and enjoy a weekend of fun activities for you and your fur babies as Sony offers free glam up service for pets, agility workshop, and photography and videography demonstration.

    Social distancing and IATF protocols will be observed in the event, as well as regular sanitation of products and other equipment inside the booth for the safety of all attendees.

    Sony’s Advanced Offerings Simplify Professional Photography 

    For the Pawgraphy initiative, Sony has the Alpha 7C full-frame compact camera that can turn the work of a casual amateur photographer into beautiful professional grade photographs and the ZV-1 digital camera which can help a casual video shooter create inspiring high quality videos of themselves and their pets. These cameras are bounds better than usual smartphone cameras in the market. The ZV-1 is ideal for capturing casual videos while the Alpha 7C brings professional looking pet photographs to everyday pet owners, no matter their level of experience. 

More details on the cameras can be found here:

Alpha 7C: Link 

ZV-1: Link

About Sony Corporation

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, image sensors and financial services – Sony’s purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: http://www.sony.net/

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