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Asus Launches Pixelmaster Master Class to help You Take Photos Better

9 Months. 8 Masters. 1 Passion. ASUS Philippines finally introduces the PixelMaster Master Class for fans of mobile photography to learn and experience more about the ZenFone 5 straight from acclaimed photographers.

QUEZON CITY, Philippines (May 16, 2018) – In today’s world, there is an incessant need to capture every moment, whether they are permanent beauty found in structures of the world or fleeting scenes found in everyday life. From this, the the tagline “WE LOVE PHOTO” was created.

First seen in 2017’s ZenFone 4 series, ASUS coined “WE LOVE PHOTO” with the idea that photos are significant proofs that people live in the moment, to which the company aimed to provide the right instruments for, with the most up to date camera technologies available. In light of such, the industry tech giant then carried the philosophy to the newly launched ZenFone 5 series.

The ZenFone 5 began the year strong with powerful Artificial Intelligence (AI) cameras that allow users the of the best of mobile photography with the ease of one click – making catching and treasuring memories a convenient, enjoyable, and quality experience. Consequently, the ZenFone 5 had changed the grounds of smartphone photography and had gathered not only positive media feedback but also a happy frienzy among fans of the brand, having been sold out on its first weekend in the Philippines.

Now with thousands of Filipinos with a ZenFone 5 in hand, ASUS Philippines decided to launch its first ever PixelMaster Master Class on May 16, 2018 at the Artsy Café, Quezon City. The Master Class features different celebrated photographers who are highly skilled in their fields, such as portraiture, travel, and street, as well as well versed in ZenFone photography.

Set to start in June 2018, the PixelMaster Master Class is open to all ZenFone 4 Series (ZenFone 4, ZenFone 4 Pro, and ZenFone 4 Selfie Series), ZenFone 5 Series (ZenFone 5 and ZenFone 5Q), and ZenFone Max Series (ZenFone Max Plus, ZenFone 4 Max Lite, and ZenFone Max M1) with interest in the mobile photography.

Francis Garcia, ASUS Philippines Product Marketer for Smartphones shares: “The PixelMaster Master Class is designed as an intimate session, where per month, a PixelMaster will work closely with their students, acting not only as their instructors but also as their mentors.” He added, “this way, the classes move beyond a formal setup, to a more personal approach, which is essential in developing one’s artistry.”

For interested participants, more information on this can be found on the official website: www.asuspixelmasterclass.com


ASUS Philippines Product Marketer for Smartphones, Francis Garcia, Marketing Manager, Anvey Factora, and Product Manager for Smartphones, Jason Hsu, with PixelMasters Jay Ermitaño, Dail Deri, Emir Bautista, Arlene Donaire, and Ken Go

The PixelMaster Master Class aspires to hone the mobile photography skills of ZenFone users interested in the craft. With that said, ASUS Philippines has worked closely with its PixelMasters to create curriculums and lesson plans that will ensure not only the best experience but also the best environment for learning.

Well-loved Mr. Ricky Ladia, generalist photographer extraordinaire, happily took part in the cause together with long-time co-PixelMasters, Ms. Arlene Donaire, who is versed inTravel Photography, Mr. Jasper Tejano, a master of what can be called cool and calm street and urban photography, and Ms. Dail Deri, who also joins Mr. Ladia in the ranks of generalist photography.

Of course, included in the ranks of photography legends and PixelMasters are Mr. Nicco Valenzuela, whose passion for landscape photography is like no other, Mr. Ken Go, a great practitioner of portraiture, as well as, Mr. Jay Ermitaño, who has taken mostly emotionally-packed street photos throughout his career. The last, but not least, to join the team is wedding and events photographer and filmmaker, Mr. Emir Kahn Bautista, who discovered a mobile photography experience like no other in using the ZenFone 4 in the previous year.


Taken by Arlene Donaire

“ZenFone 5 just floored me. Photo quality – sharpness, color, clarity all awesome!” Said Travel Photography and long-time PixelMaster, Arlene Donaire. “The UWA capability definitely a unique ASUS advantage, and the dynamic range is so good, one doesn’t need to adjust contrast!”

With the latest camera technology of the ZenFone 5’s 12MP Sony® IMX363 sensor + 8MP 120° wide-angle rear shooter in combination with the newest ASUS Artificial Intelligence (AI) technology, smartphone photography has never been as artistic and as easy. With moments caught in great detail and clarity. ASUS, has without a doubt redesinged the landscape of mobile photography.

Taken by Nicco Valenzuela

“The Zenfone 5 is all I ever wanted in a smartphone camera and more.” Landscape photographer and PixelMaster, Nicco Valenzuela shared. “As a photographer, I express emotions and my thoughts through everyday photographs and the Zenfone 5 has never come up short in helping me do that. This phone and its camera perfectly fits my lifestyle.”


The ZenFone 5 is available nationwide for only PHP 19,995.00, and it now comes in the fashionable color of Meteor Silver. For more information on ASUS, the ZenFone 5, and other incredible products from ASUS, tune in to the ASUS Philippines Facebook Page and the ZenTalk Philippines Forum.

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