Facebook Woes – What’s The Difference between Share and Share Now (Friends)?

Top of my head question. What’s the difference between Facebook’s “Share” option and “Share Now (Friends)” option? Also does that really matter in the user experience?

I’m sorry I nitpick once in a while because Facebook has become my defacto “Online tool” for sharing new post. My account’s badly beaten but it still works wonders and after the recent revamp on the desktop version and the mobile Facebook app, I wonder why this unnecessary change?

So for starters here’s what the new options are when you click on “SHARE” on Facebook.

As you can see there’s SHARE NOW (FRIENDS), SHARE and SEND AS MESSAGE.

What’s been added in here was “Share Now”; as for “Share”, this is what you get.

It’s still basically the same.

So what happens when you opt for “Share Now”, you basically send the link/ article directly to your Facebook timeline with no caption or no funny description; just a damn plain link.

Like everything else Facebook comes up, the idea hardly works. The UX is bad, rather than hit the metric of “being convenient” it chalks up more confusion especially for community managers and Facebook fanpage owners.

It also ruins the entirety of the aesthetics for the page it really does. The two option “Share” and “Send as Message” worked design wise because it flowed nicely. This third wheel just makes everything look, crammed.

I don’t think this is necessary and I’m giving 3 months before Facebook decides to scrap this. But wait, they haven’t even figured out how to get a final fix on the alway-stuck ticker design they’ve implemented.

Oh well. Rant over.