Playtime Gets More Fun with Playverse at SM

Kids always have a favorite toy, character, or game they can’t get enough of. Playverse brings more of these favorites to SM, with toys to discover and character-inspired experiences made for playtime, brought to families by SM Supermalls in partnership with Toy Kingdom.

Your Sanrio and Pokemon finds all in one pop-up just like in SM City Marikina!

Bluey & Friends brought the playdate to the atrium of SM City San Jose del Monte.

Playverse kicked things off with Bluey Playdates with Friends at SM City Marikina in May, giving kids a chance to play, explore, and enjoy a fun day out with one of their favorite characters. The fun continues with more characters, toys, and play experiences coming to SM malls in North and East Metro Manila.

Rev up playtime and discover Hot Wheels favorites at SM. Photo from SM City Taytay

Hot finds for all Hot Wheels fans! Photo from SM City Novaliches

Majorette Die-casts were also on display at SM City Fairview.

Hot Wheels, but make it life-sized at SM City East Ortigas (left) and SM City Fairview (right).

From Bluey and Hot Wheels to Sanrio, Pokémon, Bburago x Maesto, Paw Patrol, and Gabby’s Dollhouse, there’s plenty for kids to look forward to in the coming months. Families can drop by the different Playverse activities to explore fun installations, take photos, and enjoy playtime together.

Step into Playverse at your neareast, most-loved SM mall in North and East Metro Manila.

Here’s what’s coming to your most-loved malls:

BLUEY PLAYDATES WITH FRIENDS
📍 SM City East Ortigas | September 23 to October 18 | Main Atrium

Bburago x Maestro is about to put F1 fans in the fast lane at SM City Novaliches and San Mateo this November.

Get ready, Trainers! Funism is bringing a whole lot of Pokémon to SM City East Ortigas on November.

Making the Playverse experience even more exciting is Toy Kingdom, where you can find toys, collectibles, and other finds featuring some of the favorites you’ll see at the pop-ups. From Hot Wheels cars and Pokémon plushies to Paw Patrol toys and Gabby’s Dollhouse sets, there’s plenty to browse and bring home.

Make the most of playtime and max out the fun at your most-loved malls. Whether you’re checking out the latest toys, joining a Playverse activity, or simply looking for something new to bring home, there are plenty of ways to play, explore, and enjoy your next mall day.

With more Playverse activities happening in the coming months, there’s always something new to check out. Drop by Playverse and Toy Kingdom at participating SM malls, see what’s waiting for you, and find your next playtime favorite.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through “My SM,” SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.