3 Things to Do to Ensure SEO Success
With the advent of the internet, it is now easier than ever to publish ideas. Platforms like Facebook, Blogspot, and Twitter are easy to use and mostly free. If you wish to earn money from your knowledge and experience, you can set up your own website and share content there.
image from: https://www.pexels.com/photo/person-in-red-pants-sitting-on-couch-using-macbook-5054213/
However, given the amount of information available online, simply putting words and pictures out there does not ensure readership. There is still a need to do promotions, and search engine optimization or SEO is one method to achieve this.
There are numerous effective SEO techniques, and some of them can be costly, but all of these tactics are wasted if they are not aligned with the three objectives that Google and other search engines want content creators to achieve. Read on to know what these three objectives are.
Communicate your expertise
An average user utilizes search engines in order to access information that they are momentarily interested in. In return, search engines ensure that the search results that they give are not only relevant but also reliable and legitimate.
The reliability and legitimacy of a content can only be ascertained by the expertise of the one who produced it. Your pages should contain information about you as the author. This will give both the search engines and the readers an idea as to who you are and why your content should be trusted.
Educational attainment and training sessions attended are the usual signs of expertise. However, expertise can be established simply by having had prior experience. For example, you can be considered an “expert” if you have been running for quite some time, simply because newer runners might be interested and can learn from your experience.
Establish authority
Whether you admit it or not, the online world is fairly competitive. You need to rise above competitors so that your content is seen by other users. Aside from communicating your expertise, you also need to make the search engines and readers see that your content makes an impact in your niche. Impact in this sense can be seen in the number of websites that cite your content or link back to your pages.
Quite frankly, you can establish such connections by actively ‘peddling’ your content. Let other website administrators know about it, and make suggestions for how they can use it to enrich their own content.
Be approachable and trustworthy
To be cited by others, the content that you put out there must be unique. If it can’t be entirely different, then it must be more than what others are already saying.
Such bold moves naturally invite questions, and you should make it easy for your readers to post their queries. Having a comment section, a feedback mechanism, or even just clear and updated contact details in your About Us tab can be enough to convey that it is both possible and encouraged for anyone to talk to you. This openness fosters trust between you and your audience, the search engines included.
Published content is wasted if no one reads it. Given the fierce competition online, standing out now depends so much on ‘convincing’ the search engines about your expertise, authority, and trustworthiness.
