SM, Disney to Launch “Cars 3” Mall Event at SM North EDSA July 19
MANILA, July 14, 2017 — Racers, start your engines and rev up for a rare treat as The Walt Disney Company (Philippines) and SM Lifestyle Entertainment Inc. (SM-LEI) launch the Cars 3 Mall Event at The Block Atrium on Wednesday, July 19.
In celebration of the theatrical release of “Cars 3” on July 26, Disney and SM will provide mall-goers a taste of life in the fast lane, as they unveil a life-sized Lightning McQueen model, to be the centerpiece of the mall event.
Former professional car racing champion and now popular actor Matteo Guidicelli will lead the ceremonial unveiling of everyone’s favorite Piston Cup champ on July 19 at 4PM at The Block Atrium.
Fans and the public are invited to witness the momentous event and share the experience through social media by using the hashtags #Cars3 and #JoinTheRacePH.
The mall event will also feature fun activity areas where families and kids can play with and purchase the latest “Cars 3” toys from Mattel.
Shoppers can also browse around the cool retail booths that carry the best of “Cars 3” merchandise.
The mall event will be open to the public.
About “Cars 3”
It has been more than ten years since the first “Cars” film was released, but Lightning McQueen remains an iconic character today. While Lightning is still the same self-assured, determined and fun-loving race car audiences fell in love with, his confidence is being tested by the new cars on the track.
Blindsided by a new generation of blazing-fast racers, the legendary champion finds himself suddenly pushed out of the sport he loves. Suddenly, he finds his dominance in the sport, as well as the confidence that got him there–threatened by younger, faster cars. Determined to get back into pole position, #95 must decide if his love for racing is enough to fuel the comeback of his life.
“Cars 3” features Owen Wilson (“Shanghai Noon”) as the voice of Lightning McQueen. Cristela Alonzo (“The Angry Birds Movie”) voices tech-savvy trainer Cruz Ramirez, who tries to help Lightning return to greatness, and Armie Hammer (“The Social Network”) lends his voice to next-gen racer Jackson Storm, whose high-tech speed leaves Lightning McQueen behind.
Directed by Brian Fee, produced by Kevin Reher and co-produced by Andrea Warren, “Cars 3” is executive produced by John Lasseter, who directed the first two films in the franchise.
Disney/Pixar’s “Cars 3” cruises into cinemas on July 26, 2017. #Cars3 #JointheRacePH