Entertainment Earth

Check out the New U.P. Town Center 4DX Theater from Ayala Malls Cinemas with Recliners and Dolby Atmos

Sit back and relax as Ayala Malls Cinemas‘ antes up the U.P. Town Center (located in Katipunan Avenue, Quezon City) with their first 4DX Theater screen which was launched on July 15 and comes with comfy and luxurious recliner seats and Dolby Atmos technology.

Dolby Atmos Recliner seats at U P Town Center

In response to the needs and wants of the community, Ayala Malls Cinemas’ U.P. Town Center elevates the viewing experience with more choices for the family or for the barkada. The mall now features four (4) state-of-the-art cinemas, one (1) recliner seats with Dolby Atmos, two (2) Dolby digital theaters and the cherry on top, one (1) 4DX cinema.

2D screen seats U P Town Center -Ayala Malls Cinemas

U.P. Town Center’s 4DX cinema is the first in the Northern part of Metro Manila. It’s touted as the best thing to happen in cinema because it stimulates not just the visual sense but the other sense as well, transforming it into a different kind of viewing experience. The 4DX motion chairs are equipped  with back shakers and bottom shakers as well as leg ticklers. It also tilts forward, backward and side to side depending on the scene. To help elevate the viewing, the cinema also features environmental effects such as water, fog, lightning, wind and even different scents.

For the keen listener, another first in the area is the Dolby AtmosTM technology that creates powerful, moving audio and introduces two important concepts to cinema sound – audio objects and overhead speakers.  Sounds flow all around the cinema while comfortably watching in the motorized recliner seats while fully engaged with what’s happening on the big screen – 2D, 3D and 4DX.

 Hungry for more? Complementing an unparalleled impressive cinematic experience, U.P. Town Center Cinemas has a Movie Snack Bar too that also offers a wide range of snacks and refreshments for a fully satisfying movie treat.
Movie Snack Bar - U P Town Center
ticket booth lobby U P Town Center
The only University Town Center in the country, U.P. Town Center Cinemas’ schedule can also be accessed at Ayala Malls Cinemas’ www.sureseats.com – an online portal of movie schedules where one can reserve and buy tickets in advance.  Additionally, Ayala Malls Cinemas’ MPass card is a reloadable prepaid movie card that comes in handy for online and over the counter ticket purchases which also offers exclusive promos.
4DX cinema at Ayala Malls U P Town Center
Present during the launch of U.P. Town Center Cinemas featuring the latest “Ghostbusters” movie are Ms. Rowena M. Tomeldan – President of Ayala Land Malls Inc., Atty. Rolly S. Dueñas – Deputy General Manager of Ayala Malls Cinemas, Mr. Robert J. Lotho – General Manager of U.P. Town Center, Mr. Amir V. Precilla – General Manager of Ayala Malls Cinemas and Mr. Mark L. Sablan – Senior Division Manager of Ayala Land Inc.
U.P. Town Center Cinemas - AYALA Malls Cinemas Group
Viva Communications Inc. President, Vincent Del Rosario & family
                The event was graced by celebrities and prominent personalities such as Angelika dela Cruz, Jane Oneiza, Leo Katigbak, Sec. Rene Almendras, Vincent Del Rosario, Loisa Andalio, Jairus Aquino and Yves Flores.
Jane Oineza
Try out the new 4DX or even the Dolby Atmos cinemas this weekend when you visit Ayala Malls Cinemas’ U.P. Town Center.

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