SM celebrates Marvel’s “Captain America: Civil War” with life-size figurines, fun activity booths, and online promos that fly the lucky winner to the “Captain America: Civil War” Blue Carpet Premiere in Marina Bay Sands, Sinagpore!

Nicole Deato, AVP for Cinema & Exhibition and Digital Media, SM Lifestyle Entertainment, Inc. and Anna Driz, Head of Marketing, Disney Media + Philippines invites you to make a stand at the Captain America: Civil War exhibit at SM City North EDSA.

SM CINEMA invites you to be your own hero with summer’s hottest movie, Marvel’s “Captain America: Civil War.” In true patriotic fashion, SM CINEMA welcomes the film by inviting fans to choose a side and make a stand with 8-feet tall statues, interactive activities, and a chance to attend the movie’s Asian premiere.

Beginning with life-size characters literally standing in the middle of SM North EDSA’s activity center, fans are asked to pick a side upon FREE entrance to choose the team that they may play in. Armed with fun activities, guests will pick from different challenges related to the powers of each Super Hero. On Team Captain America, patrons can select from challenges such as “Winter Soldier,” “Scarlet Witch,” and “Hawkeye.” On Team Iron Man’s side, players can choose from “Black Panther,” “Black Widow,” and “Vision.” Any two activities garner an instant premium item.

(Left to right) Chico Garcia; Nicole Deato, AVP for Cinema & Exhibition and Digital Media, SM Lifestyle Entertainment, Inc.; Anna Driz, Head of Marketing, Disney Media + Philippines; Gino Quillamor

Just in time for voting season, fans are encouraged to be the hero and make a stand by voting in the coming election. Patrons can also make a stand by choosing #SMTeamCap or #SMTeamIronMan online to win a 3-day, 2-night stay in Singapore and a chance to see Chris Evans and other stars LIVE at Marvel’s “Captain America: Civil War” Blue Carpet Premiere at the Marina Bay Sands.

BEST SEEN IN IMAX

Marvel’s “Captain America: Civil War” will be the first film to use the new IMAX/Arri 2D Camera that will add “incredible scale to it,” according to co-director Joe Russo. IMAX has been very selective as to who utilizes its cameras, limiting it to Zack Snyder (“Batman v. Superman: Dawn of Justice”), Brad Bird (“Mission: Impossible – Ghost Protocol”), Christopher Nolan (“Interstellar”), and J.J. Abrams (“Star Wars: The Force Awakens”). The newest addition, the IMAX/Arri 2D Camera has been christened by the latest installment of the Captain America franchise.

(Left to right)
Bernie Cheng, Disney Studios PH; Lyn Go, Group Marketing Manager, SM North EDSA; Ruby Reyes, SAVP, SCMC Marketing; Nicole Deato AVP, Blink/Cinema & Exhibition; Jocelyn Lapid Regional Mall Manager, SCMC; Chico Garcia and Gino Quillamor

Naturally, the film is best projected onto screens in IMAX theatres, which widen the view of the scene making sure no perspective is cut off frame. “When you’re working on a Marvel film, there’s a sense of showmanship that goes along with the movies, and no exhibitor exploits that better than IMAX,” says Russo. This summer, choose the extraordinary by watching with the best. Choose IMAX.

Be your own hero and make a stand. #ChooseWisely online for a chance to see the cast of Team Captain America live, and visit the “Captain America: Civil War” booth at SM City North EDSA from April 13 onwards to win premium items. Marvel’s “Captain America: Civil War” will be out in all IMAX theatres and SM Cinemas beginning April 27. Purchase your tickets at www.smtickets.com and complement your movie-watching with freshly popped popcorn and movie collectibles found at SM Cinema’s snack brand, Snack Time. For more information, visit www.smcinema.com, or like and follow SM Cinema on facebook (/SMCinema), @SM_Cinema on Twitter and Instagram.

About Marvel’s “Captain America: Civil War”

Marvel’s “Captain America: Civil War” finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.

Marvel’s “Captain America: Civil War” stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Marisa Tomei, Tom Holland, Frank Grillo and Martin Freeman, with William Hurt and Daniel Brühl.

Anthony & Joe Russo are directing with Kevin Feige, p.g.a. producing. Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s “Captain America: Civil War” opens in theaters on Wednesday, April 27th.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2016 MARVEL