Ginebra San Miguel Inc. (GSMI) unveiled dancer-turned-host Jackie Gonzaga, popularly known as “Ate Girl,” as its 2027 Calendar Girl during a traditional harana-inspired media event held recently at the Diamond Hotel Manila.
With Sulyap (Glimpse) as the launch theme, GSMI invited the audience to discover the woman behind the television personality. Through six captivating calendar layouts, the campaign reveals different facets of Jackie, celebrating her individuality, confidence, and authenticity.
Known for her natural charm and unfiltered personality, Jackie has endeared herself to audiences since entering the entertainment industry in 2015. From her beginnings as a dancer to becoming a familiar face on television, she has built a career by staying true to herself, pursuing her passions, and embracing opportunities for growth.
Now, she adds another milestone to her journey as the newest face of the iconic Ginebra San Miguel calendar.
“It was like fantasy turned into reality,” Jackie recalled upon learning that she had been chosen as the next Calendar Girl. “As any woman would, I view being on the cover of a calendar as very empowering,” she added.
For GSMI, Jackie represents the confidence, authenticity, and individuality of the modern Filipina—a woman who is comfortable in her own skin, embraces her unique qualities, and is unafraid to show the world who she truly is.
“Jackie has built a genuine connection with audiences by simply being herself. People know her for her infectious energy, natural charm, and vibrant personality on TV. But beyond the spotlight is a woman with many other passions, aspirations, and stories worth discovering,” said GSMI AVP for Marketing Ron Molina.
“Through Sulyap, we invite everyone to see Jackie from different perspectives and appreciate the many facets of her personality. She embodies the confidence of a modern Filipina who knows her worth, embraces her uniqueness, and is not afraid to pursue what makes her happy. More than capturing attention, Jackie inspires others to be comfortable with who they are and confident in expressing themselves,” Molina added.
SIX GLIMPSES INTO JACKIE’S LIFE
The 2027 Ginebra San Miguel calendar features six distinct layouts, each offering a glimpse into Jackie’s personality, interests, and passions while showcasing brands across the GSMI portfolio.
For the flagship brand Ginebra San Miguel, Jackie returns to her roots as a dancer, displaying her strength, grace, and confidence through striking poses on a dance pole. The layout celebrates the passion, discipline, and determination that helped shape her career.
Her playful and outgoing side takes centerstage in the GSM Blue family layout, which places Jackie in a lively party setting. The imagery reflects her sociable side and her ability to bring excitement wherever she goes.
Beyond the dance floor and television screen, Jackie is also a traveler at heart. Her love for discovering new places, experiencing different cultures, and embracing adventures comes alive in two layouts. Against the scenic beauty of Bohol, she channels her adventurous spirit for Vino Kulafu, the leading Chinese wine brand in the Visayas and Mindanao. Meanwhile, a sun-soaked beach setting for the GSMI white spirits portfolio—Ginebra San Miguel, GSM Blue, and Ginebra San Miguel Premium Gin—captures her carefree side.
In another layout, Jackie reveals a more intimate and relaxed side of herself. Away from the bright lights and cameras, she is captured enjoying a quiet moment in the comfort of her bedroom, winding down in a setting that reflects the sophistication and refined character of GSM Premium Gin.
Completing the collection is the Primera VIP layout, which highlights Jackie’s commitment to fitness and self-improvement. Set in a gym, the concept captures her determination to stay strong, active, and ready for new challenges.
Together, the six layouts present a more complete picture of Jackie—from the energetic performer and outgoing personality to the adventurous traveler and confident woman who also values her quiet, private moments.
More than a showcase of beauty, Sulyap celebrates the freedom to be oneself. It reflects the idea that confidence comes from embracing every side of one’s personality, recognizing that a woman can be many things without losing sight of who she truly is.
THE GINEBRA CALENDAR GIRL TRADITION
For Jackie, becoming the 2027 Ginebra San Miguel Calendar Girl is both a personal achievement and an opportunity to become part of a celebrated brand tradition.
“This is one experience that would really make a mark in my life,” Jackie shared. “Not everyone is given the opportunity to do this, and I am one of the lucky few. And for that, I am extremely grateful.”
Since 1988, the Ginebra San Miguel calendar has featured some of the country’s most recognizable beauty queens, actresses, models, and entertainment personalities—women who have made their mark through their beauty, talent, confidence, and achievements.
Jackie now joins a distinguished roster, which includes Marian Rivera (2009, 2014), Anne Curtis (2011), Solenn Heussaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Yassi Pressman (2023), Julie Anne San Jose (2025), and Sue Ramirez (2026).
With Jackie as its newest Calendar Girl, Ginebra San Miguel continues its tradition of celebrating women who inspire confidence, embrace their individuality, and pursue their passions. Through Sulyap, the brand reminds everyone that there is always more to discover beyond what meets the eye.
Ginebra San Miguel Inc. is producer of the world’s largest-selling gin, Ginebra San Miguel. Its other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Archangel Reserve Premium Dry Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light VIP Brandy, Vyb Alcofizz, and the Philippines’ no. 1 Chinese wine, Vino Kulafu.
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