DITO rolls out its latest campaign following its recognition by Opensignal as the Fastest and Best Mobile Network in the Philippines.
MANILA, Philippines — Staying close to family, keeping up with work, streaming, gaming, creating, and chasing the things they love: for most Filipinos, connectivity now runs through nearly every part of the day.
That idea is at the heart of “Life Maxxing Kaya DITO,” DITO Telecommunity’s newest brand campaign, starring longtime DITO Brand Ambassadors Marian Rivera and Dingdong Dantes together with their son, Sixto Dantes.
Unveiled through a brand commercial, the campaign opens the latest chapter in DITO’s partnership with the couple. It also arrives on the heels of another independent win for the network: Ookla has named DITO the #1 Rated Mobile Network in the Philippines for the first half of 2026, based on Speedtest Intelligence data.
At the heart of Life Maxxing is a simple proposition: connectivity should be reliable enough to become a natural part of people’s daily lives, passions, and responsibilities.
Whether it is keeping a household connected, catching up on entertainment, pursuing a passion, getting things done, or simply being there for the people who matter, DITO wants its network to be something Filipinos can confidently integrate into more parts of their lives.
That confidence is reinforced by continued independent recognition of DITO’s network performance. DITO was named the #1 Rated Mobile Network in the Philippines for 1H 2026 by Ookla, based on Speedtest Intelligence data, while Opensignal recognized DITO as the Fastest and Best Mobile Network in the Philippines in its latest analysis. These independent benchmarks reinforce DITO’s continued commitment to strengthening the network experience Filipinos increasingly rely on every day.
Rated #1 by the People Who Use It
Ookla’s Rated Mobile Network recognition is drawn directly from users. After running a test on the Speedtest app or website, users rate their mobile provider on a scale of one to five stars, and the award goes to the network with the highest average rating across millions of consumer-initiated tests. It is, in effect, a measure of how satisfied subscribers are with their everyday experience.
“Everything we continue to build and improve in our network ultimately comes back to one thing: enabling Filipinos to do more of what matters to them,” said Atty. Adel Tamano, Chief Revenue Officer of DITO Telecommunity. “The recognition we continue to receive from Ookla and Opensignal reinforces that commitment, but what matters most is how our network shows up in people’s everyday lives—giving them the confidence to connect, work, play, and pursue what matters to them.”
Life Maxxing, the Marian and Dingdong Way
For Marian and Dingdong, the idea comes naturally.
As actors, entrepreneurs, parents, advocates, and individuals with their own interests and passions, the couple represents the many roles Filipinos move between every day.
“Every day is a mix of different things—family, work, things I enjoy, and moments I want to share,” said DITO Brand Ambassador Marian Rivera. “For me, Life Maxxing means being able to enjoy all those different parts of life and stay connected to the people and things that matter.”
DITO Brand Ambassador Dingdong Dantes added, “Connectivity has become part of how we manage our responsibilities and pursue the things we care about. When it works naturally with your day, you think less about being connected and more about what you can do with that connection.”
Their son Sixto’s appearance in the campaign brings the idea closer to home, showing how connectivity fits naturally into different moments of family life.
Built for the Different Sides of Life
Life Maxxing also brings together DITO’s growing portfolio around the different ways Filipinos connect.
DATA MAXX gives customers bigger data allocations for their everyday digital activities, while UNLI 5G MAXX gives customers more ways to experience the speed of DITO 5G. DITO Gaming WiFi addresses the connectivity needs of the country’s growing gaming community, while DITO One brings mobile and home connectivity together through one registration, one subscription, and one account management.
Together, these offerings reflect DITO’s ambition to make connectivity fit more naturally into the different parts of Filipino life—from responsibilities at work and home to entertainment, gaming, passions, and relationships.
Through Life Maxxing, Kaya DITO, DITO and longtime Brand Ambassadors Marian Rivera and Dingdong Dantes put the focus on what stronger, more reliable connectivity can enable: giving Filipinos more freedom to pursue their responsibilities, passions, relationships, and everyday experiences.
“As DITO continues to strengthen its network and expand the products and experiences built on top of it, Life Maxxing captures what all of that ultimately means for the customer—a network that keeps up with life, so Filipinos can make more of it.” said Jasper Evangelista DITO Telecommunity’s Vice President, Brand Management.
LIFE MAXXING KAYA DITO.
See Marian Rivera, Dingdong Dantes, and their family Life-Maxx with DITO. Watch the new “Life Maxxing Kaya DITO” TVC here:
https://www.youtube.com/watch?v=hZY-FvSGf0A
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