Fujifilm launches hybrid instant camera “instax WIDE Evo” in the Philippines
Fujifilm Philippines has officially launched the instax WIDE Evo™, now available in the Philippines. Following the globally successful instax mini Evo™, the WIDE evo is a hybrid instant camera with a wide-angle lens that allows users to take pictures with a wider angle to capture memories fully and make every shot a masterpiece.
To celebrate the launch, Fujifilm recently hosted a special exhibit, “10:10 – Wider Stories to Tell”, at the Glorietta Activity Center, featuring the works of some of the top Filipino photographers, namely Jilson Tiu, Geloy Concepcion, Aya Cabauatan, and Issa Barte.
Capturing WIDE Wonders
It was certainly a blast for Fujifilm Philippines as they celebrated the official launch of the instax WIDE Evo™ with a special exhibit titled “10:10 – Wider Stories to Tell” at the Glorietta Activity Center. Visitors were able to touch and try the latest instax WIDE Evo™ camera, as well as join a series of workshops, installations, and photo areas featuring the works of iconic Filipino photographers.
Jilson Tiu, independent photographer and artist, exhibited his work entitled “Finding Home”. “Always searching— for a sense of identity, for a place that feels like staying. Having moved through lands and houses, born in a country that does not speak my name on paper. From Tondo to Taipei, Binondo to Tondo again, then back to Chinatown, to Makati— and now, back to where it began: Manila. Taking pictures is something permanent, a way to hold still what always moves. Through pictures, I find anchors— fragments of memory, proof that I’ve been, that I’ve belonged. Perhaps permanence is not a place. Perhaps it is a person, a quiet center I call ‘home,’” Jilson described his exhibit.
Artist, photographer, and founder of Balay Kōbō, Aya Cabauatan, described the exhibit she had for the launch, titled “Pag-uruli: Where the Horizons Meet” as “a return to the spaces that shape us, through landscapes and quiet portraits. Taken in Sorsogon and Manila.” Aya traces her “homecoming” in a series of wide, unhurried frames of everyday moments, highlighting how the WIDE Evo manages to capture her art style.
Documentary photographer Geloy Conception revealed how his exhibit, “Moments to Memories”, was a snapshot of his narrative as a Filipino who moved around.
“I’ve been on the move since the start of the year, leaving me around only two weeks each month to spend time with my family. This project consists of photographs I managed to take of my family and places when I’m far away from them. Intimate moments which will eventually become memories from this chapter of my life,” Geloy commented.
Filipina storyteller and the co-founder of For the Future Philippines, Issa Barte, had a profound experience as she travelled Vietnam with her WIDE Evo. “I am learning that to remember is not just to bring upon all that was beautiful. The heritage of our humanity is to remember all that we’ve been through and all that we’ve lost. And in holding all that has been, we may have the tools to reimagine who we could be,” she shared, as her inspiration for her exhibit entitled “Heritage of Humanity”.
Make Every Shot a Masterpiece
The WIDE Evo lets you snap photos using its LCD screen on the back of the camera and print your favorite shots—or turn it into a smartphone printer on the fly. With 10 lens effects like “Magenta” and” Monochrome”, and 10 film styles like “Light Leak” and “Color Gradient”, you can mix and match for up to 100 shooting effects.
For the first time in the instax™ series, the lens effects feature a “Degree Control” function, allowing users to finely adjust their photos, such as intensity of light and color gradation in 100 levels, enabling delicate and precise expressions as desired.
In addition, the “Film Style”, which frames the photo for a more impressive instax™ print, and the “Wide Angle Mode,” which allows for a dynamic shot with a wider range, further enhance the appeal of WIDE format film. The combination of these effects results in more than 100,000 possible expressions, making every shot a masterpiece.
The camera body features a luxurious design that combines a black base with metallic materials. Users can experience the joy of creating WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots by manually rotating the “Print crank”.
A Hybrid Instant Camera for Your Digital Masterpiece
The camera also comes with a dedicated app for the instax WIDE Evo™, which features a “Discover Feed” function, allowing WIDE Evo users worldwide to view instax™ print images posted on social media along with the various effects used.
Using Bluetooth, users can favorite the effects of instax™ print images displayed on the “Discover Feed” and easily replicate the combinations on their WIDE Evo via the app. Images printed with WIDE Evo can be saved on a smartphone with the instax™ frame, and they can easily be shared on social media. The “Direct Print” function allows users to print their favorite images taken with a smartphone using “WIDE Evo”.
Along with the WIDE Evo, Fujifilm has also released a new WIDE film called “Brushed Metallics”, now available in all Fujifilm authorized dealers with P660 SRP for 10 sheets.
The instax WIDE Evo™ is now available at Fujifilm authorized dealers, priced at P22,599 SRP.
Learn more about the instax WIDE Evo™ by visiting https://www.instax-ap.com/ph/cameras/instax-wide-evo/.
About FUJIFILM Philippines Inc.
FUJIFILM Philippines Inc. was established in 2012 as a sales subsidiary of Fujifilm Regional Headquarters in Asia Pacific. Since its inception, the company has been providing high-quality products and services to the Philippine market across various sectors, including Electronic and Photo Imaging, Graphic Systems, Medical Systems, and Industrial Products. Over the years, FUJIFILM Philippines has steadily grown its presence, opening offices and service centers in Taguig, Makati, Cebu, and Davao City. With a broad network of customers and distributors across Metro Manila and the provinces, FUJIFILM Philippines serves people’s needs through a diverse range of innovative products, solutions, and services.
