Discover Local Gems: Big Bad Wolf Champions Local Voices and Stories at Trinoma Book Sale Opening!

Prepare for another fun literary celebration, Manila Wolfies! Big Bad Wolf continues its mission to reach 1M new readers as it kicks off another spectacular Manila book sale at Ayala Malls TriNoma Activity Center from August 7 to August 15, from 10:00 AM to 9:00 PM every Monday to Thursday, and 10:00 AM to 10:00 PM every Friday to Sunday!

The Big Bad Wolf TriNoma Book Sale will see another appearance Metrobank to offer credit cardholders a special 0% 3-month installment promo for single-receipt purchases worth at least P3,000. Swedish furnishing brand IKEA is heading up north to the book sale to give visitors an exclusive treat!

In time for the celebration of “Buwan ng Wika,” Big Bad Wolf sought to uplift local voices and stories by bringing together an impressive lineup of local publishers at the Big Bad Wolf Trinome Book Sale. Local publishers such as Feast Books, Adarna, Tahanan Lampara, Bookmark, along with independent book publishers are uniting to showcase the rich and vibrant Filipino literature. This collaboration shines a spotlight on local narratives, ensuring that these diverse stories reach a wider audience.

Big Bad Wolf Books Co-founder Jacqueline Ng reiterated the motivation for each Big Bad Wolf Book Sale saying, “Our mission has always been to make reading accessible and enjoyable for everyone.” She added, “We are working with local publishers not only to promote reading but also to celebrate the vibrant and diverse stories that reflect the Filipino community’s unique heritage.”

“It’s always heartwarming and extremely rewarding to see so many people passionate about books,” said Big Bad Wolf Books Philippine Managing Partner Carol Chuaying. “The stories and voices from our local publishers bring a unique perspective to our readers, and we are happy to provide a platform that amplifies their work.”

Guests can immerse themselves in Big Bad Wolf’s vibrant selection of over two million books including incredible titles from local publishers. Local stories in the book sale include Anya Chelabian and Faye Villanueva’s “Ma-I” series from Kawangis Publishing, Ana Digi’s “Sa Kalye Mailap” and “Sinta” from Street Tales Publishing, “José Corazon de Jesus: Mga Piling Tula” edited by National Artist for Literature Virgilio S. Almario from San Anselmo Press. 

Also featured in the book sale are books by Palanca Awardee and National Artist for Film and Broadcast Ricky Lee, such as “Sa Puso ng Himala,” “For (Or How Love Devastates Four Out of Every Five of Us),” and “Kulang na Silya at Iba Pang Kwentong Buhay: Essays on Life and Writing.”

The third Manila book sale also marks the continuing partnership between Big Bad Wolf and Ayala Malls, with Big Bad Wolf extending its support for the Ayala Malls’ “BookLat: Open. Imagine. Discover.” initiative, which encourages young people within Ayala Malls and Ayala Land Estates communities to read for leisure and entertainment. Ayala Malls aims to collect 20,000 books for public school students from kindergarten to grade 3. 

Ng and Chuaying lead the ribbon cutting ceremony to celebrate the opening of the Big Bad Wolf TriNoma Book Sale. Also present at the event were the Ambassador of Malaysia to the Philippines Dato’ Abdul Malik Melvin Castelino, Quezon City Mayor Joy Belmonte, Quezon City Councilor Doray Delarmente Bagting, Maguindanao Datu Unsay Municipality Vice Mayor Bai Alicia Nicole S. Ampatuan, Metrobank Credit Card General Usage Head Emily Koa, 2GO Business Unit Head for 2GO Forwarding Faye Babat, IKEA Marketing and PR Manager Patrick Marcelo, and Ayala Malls TriNoma Senior Marketing Manager Anne Palpal-Latoc. Big Bad Wolf guarantees another grand book sale experience that will surely draw crowds from North of the metro.

That’s not all! Big Bad Wolf made sure to amp up the fun with exciting activities for the TriNoma book sale! “501 Legion,” a cosplay and storytelling activity that’s fun for everyone, is making a return! The littlest ones can once again take part in the book sale as “Little Wolfies Crew” members on weekends! To find out more about these fun activities and to stay in the loop on the latest “howls” from the Wolf, stay tuned to Big Bad Wolf’s social media pages.

Grab a tote and get ready for another round of book shopping, Manila wolfies! Drop by the Big Bad Wolf Book Sale at Ayala Malls, TriNoma, happening from August 7 to 15. Doors open daily during TriNoma mall hours. This is a book sale extravaganza you won’t want to miss. See you there!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)  

About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.