Asphalt 9: Legends and Crunchyroll go Plus Ultra for My Hero Academia Special Event
Show your U.A High School pride by earning decals, emotes, and icons of Deku, Bakugo, Uraraka, Todoroki, and more
PARIS, FRANCE – June 26, 2024 – Gameloft, a leader in the development and publishing of games, and Crunchyroll, the ultimate destination for anime fans globally, are excited to announce a partnership for the ages as My Hero Academia takes a heroic step into the world of Asphalt 9: Legends via an in-game special event starting today and ending on July 17.
In the My Hero Academia special event, racers will first be greeted by a fully custom UI and voice lines from the official EN dub of the show that will instantly pull them into the world of the popular series. Throughout the event, players can participate in 19 stages, each of which rewards players with decals, emotes, and club icons of various characters and other goodies. In fact, Stage 1 will give participants a free Dark Deku decal and the following content will be available during the 22-day special event:
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Two Animated Decals (Izuku Midoriya, Katsuki Bakugo)
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Six Static Decals (Dark Deku, Ochaco Uraraka, Shoto Todoroki, Tsuyu Asui, Himiko Toga, My Hero Academia Group Decal)
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Eight Chibi Emotes
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Two Club Icons
“Many of us at Gameloft have been following the incredible journey of Izuku Midoriya and the world of My Hero Academia since its original airing back in 2016. Witnessing the gradual progression of U.A. High from fresh-faced students to full-fledged heroes has been truly inspiring.” Says Arnaud Benefice, Marketing Lead. “We feel Crunchyroll and My Hero Academia were the perfect partners to help Asphalt 9: Legends transition to Asphalt Legends Unite, similar to the transfer of power the One for All quirk provides for each hero it’s passed onto.”
“My Hero Academia is an action-packed adventure, making the anime the perfect fit for high-octane Asphalt 9: Legends,” said Anna Songco Adamian, VP of Global Consumer Products, Crunchyroll. “There is incredible crossover between fans of anime and gaming, and we’re excited for players to experience the universe of My Hero Academia in a new way.”
Asphalt Legends Unite will launch on July 17, 2024 on iOS, Android, PC, Xbox One, Xbox Series X|S, PlayStation®4, PlayStation®5, and Nintendo Switch.
For more information, please visit the Asphalt Legends Unite website.
About MY HERO ACADEMIA
My Hero Academia is a Japanese anime series based on the popular comics by Kohei Horikoshi. It is set in a world where about eighty percent of the population has a superpowered Quirk. Heroes protect people and society from accidents, disasters, and villains—criminals who use their Quirks for evil. The story of Izuku Midoriya and his classmates at U.A. High School and their growth, fights, and friendship unfolds as they aim to become heroes.
About Gameloft
Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years.
Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
About Crunchyroll
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and membership Premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts—top series available immediately after Japanese broadcast.
Crunchyroll is available on 15 platforms, including most gaming consoles.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
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