Enrique Gil Fortifies Ticket2Me’s Management Team as New CMO and Equity Partner
Kapamilya actor Enrique Gil has been officially appointed as the new Chief Marketing Officer (CMO) as well as investor of Ticket2Me, the Philippines’ first fully digital ticketing and video platform for online and offline events . The announcement was also in-line with the company’s fifth anniversary.
Gil was present together with his manager, Ranvel Rufion, who was formerly a private banker as well as producer and entreprenuer. Both of them will also invest and acquire equity in Ticket2Me‘s parent company based in Singapore and assume executive roles within the organization. Following that, the “Seven Sundays” star will take over as the company’s new CMO while Ranvel will take a seat with the company’s Board of Directors.
For his part, Gil aims to “empower artists, creators, and performers in the entertainment industry by bringing them closer to their fans through Ticket2Me’s direct and convenient platform.”
He adds:
“Not a lot of people know that I’ve actually been very strategic about my investments, even during the time when I was very active in the entertainment industry. For me, joining Ticket2Me is one way I can give back to Filipino fans – by connecting them directly with the artists and celebrities they love but also to help my fellow artists, performers and producers – so that they have a more efficient and a more powerful way of ticketing and monetizing their events.”
Ticket2Me’s Chief Executive Officer Julie Bautista also believes on Enrique’s popularity and that his loyal fanbase could be a valuable addition in growing the Ticket2Me brand. She also stated that Gil understands the power of giving artists, creators and performers great control over the economic model behind their shows and performances. She adds that she also believes in the idea that the artists should be in control of their ticketing event and prices and not the venue where it will be held.
She adds:
“We have been continuously investing to improve Ticket2Me’s technology, and we want more fans to experience better, more convenient event ticketing that won’t require them to have to physically line up to redeem tickets from physical outlets or force them to choose from among very limited payment options.”
Ticket2Me was exceptionally proud of their accomplishments in the five years of operating the business citing their decision to “repurpose” their business to be able in turn to raise around Php 20 M for healthcare, film and theater workers, and other charities as well, demonstrating the resilience and strength of its technology and, more importantly, Ticket2Me’s values and corporate responsibility. During the pandemic, they have also established their own streaming service helping producers and organizers move their events, workshops and shows to the digital space while still monetizing from it including the launch of “Boys Lockdown”, a limited series Alec Kevin Rigonan, Ali King, Kaloy Tingcungco, Martin Ilagan, Ivoy Colo, Luis Padilla and Teetin Villanueva. The series allowed customers to experience viewing fresh content at home without having to spend for monthly subscriptions.
They also went over the P5-Million sales mark six months after they went live and is now hitting around P145-Million in sales. Still more in terms of ticket sales, the company has already issued over 680,000 tickets to more than 150,000 users and has worked with over 450 organizers and producers. The company will soon release the most powerful version of its platform, the product of a two-year conversation, engagement, and continuous evaluation with and by its customers. Ticket2Me’s latest iteration will not only serve the needs of organizers and ticket buyers in the country but will also equip the company for global expansion.
This year, Ticket2Me is also set to open its Series A Funding Round for a small number of qualified investors to help in the implementation of the company’s expansion plans, and the company is looking for and evaluating like-minded partners who share the company’s vision of empowering content creators and event producers both locally and internationally.
Led by Gil and Rufino, Ticket2Me will launch also two new major projects that aim to strengthen the company’s position in the sports and music market segments: “Manila Madness,” an All-Celebrity Basketball League, and “Madness Manila,” which caters to Electronic Dance Music (EDM) enthusiasts.
“Manila Madness” will assemble many of Gil’s and Rufino’s artist and celebrity friends in a fun and entertaining basketball tournament that fans will enjoy watching. Through “Madness Manila,” Enrique wants to share his love for EDM and live events with fans and hopes to bring back the EDM scene in the country. These events will be among the first of a series of projects that Enrique will head as Ticket2Me’s new Chief Marketing Officer.
For tickets to the latest events, visit www.ticket2me.net. More information on Ticket2Me’s limited Series A Fundraising Round is found at www.fundable.com/ticket2me-
