The Business of Gift Giving
How to select the right giveaways to create a positive brand image and enhance your relationship with customers
Business gifts are an essential tool for companies that want to establish and maintain strong relationships with their clients. They have become so important that Grandview Research estimates that the corporate gifting market is valued at over $300B globally, with the Asia-Pacific region projected to have the highest growth rate of 7% per year.
No longer confined to just Christmas, business gifts, promotional giveaways, premiums, and tokens are now required by companies for special occasions, corporate events, marketing campaigns and customer rewards programs. It is no surprise then, that choosing giveaways has become a year-round task for businesses of all sizes and industries.
The first step in choosing the perfect business gift is to think about the recipient’s hobbies and preferences. This may require some research, but it demonstrates that the company values the client enough to put in the extra effort. An all-weather jacket for an outdoorsy executive, or a sturdy suitcase for the frequent traveler – a thoughtful gift customized to the client’s interests is more likely to be appreciated and create a lasting impression.
Another important factor to consider is the quality of the item. While it doesn’t have to be expensive, the gift should be well-made. Giving a low-quality gift can do more harm than good. Just imagine what the client will think if the defective power bank your company gifted to them ends up damaging their mobile phone. A high-quality gift, on the other hand, reflects positively on the company’s brand and reputation.
Choosing gifts that are practical and highly functional will ensure that your customers will reach for them regularly, which will in turn, keep your brand visible and top of mind for an extended period of time. This is why it’s no secret that promotional items are a cost-effective marketing strategy compared to other more traditional forms of advertising.
Selection can be a tricky process, but choosing high-quality, useful gifts that are tailored to the recipient’s interests, can go a long way in building a positive relationship with customers.
To make sourcing year-round promotional items easy, public relations, marketing, purchasing and HR professionals can visit the annual Corporate Giveaways Buyers’ Show, happening from June 14 to 16, 2023 at the SMX Convention Center Manila where they can view thousands of gift ideas from the country’s best gift and giveaways suppliers.
Admission is free of charge and online registration is available at corporategiveawaysbuyershow.com