SB19 announces ‘PAGTATAG!’ music era and world tour
The multi-awarded Filipino boyband SB19 releases the trailer for their upcoming new EP, starring themselves and acclaimed actor Pepe Herrera
SB19 gets in the zone for a new music era soon!
The P-Pop kings are gearing up for the release of their upcoming new EP, PAGTATAG on June 9, 2023 and its carrier single on May 2023.
The announcement comes with a trailer mirroring the process of a plant in cultivation, starting on growing to be a strong tree.
The trailer revolves around the story of the Ikalawang Yugto trilogy, which alludes to the concept of their previously released EP, Pagsibol, and two more forthcoming releases, including this year’s highly anticipated PAGTATAG!. The 6-track EP is poised to be their most sonically adventurous release yet, exploring new genres and music styles that will surely excite fans.
Xi-Anne Avanceña, and SB19’s Pablo and Justin serve as creative directors of the cinematic trailer, which is set in a post-apocalyptic world where all resources are scarce, leaving all humans hopeless as they try to save the last plant that will save the world.
SB19 explains in a statement, “The trailer proceeds as everyone conducts different experiments to try and salvage their last hope. In the end, the only answer to the plant’s propagation is their own blood.”
Aside from getting their acting bag done with flying colors, SB19 also worked with acclaimed actor Pepe Herrera on the trailer for PAGTATAG!. The WYAT chart-toppers are all praise for the collaboration with the versatile film/theater actor.
“Pepe Herrera is one of the actors that we truly admire,” shares the award-winning Filipino boyband. “Though we were not able to spend much time with him, he was very professional. But there’s something about him that, even when he’s serious, he’s still gave a funny vibe. It was very easy working with him. It was just a fun experience.”
Immediately after the trailer was released online, #SB19PAGTATAG trended at No. 1 WORLDWIDE on Twitter, while other tags such as The Kings and PPOP KINGS occupied Twitter’s trending list in various countries outside the Philippines.
Apart from the trailer, SB19 also announced the schedule for their upcoming world tour, which will kick off at the Araneta Coliseum on June 24-25, 2023, and will have its stops in multiple cities across the Philippines, United States, Canada, and more.
- June 24-25, 2023 – Manila
- July 21, 2023 – Chicago, IL
- July 22, 2023 – Dallas, TX
- July 28, 2023 – SFO
- July 29, 2023 – LA
- Aug 5, 2023 – NYC
- Aug 6, 2023 – Washington DC
- Aug 11, 2023 – Toronto
- Aug 13, 2023 – Winnipeg
- Aug 18, 2023 – Vancouver
- Aug 19, 2023 – Edmonton
More dates, countries, and cities will be announced soon.
For more information, check out SB19’s official social media pages:
About Sony Music Entertainment
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.