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MSI PH Expands Distribution Channel to Reach Commercial Clients

Metro Manila – Philippines (March 1, 2022) –  MSI, the innovative manufacturer of gaming, creator, and business laptops, strengthens its presence in the Philippine market as today it announces the expansion of the company’s distribution channel through a new partnership agreement with Techtron Systems Corporation.

With the help of Techtron’s network of partners and clients, MSI sets foot in the enterprise market, seeing that Techtron Systems Corporation is a spin-off company from Innovista Technologies, Inc., the leading IT (Information Technology) distributor of computer hardware and peripherals in the Philippines.

“It is definitely an advantage to have Techtron by our side to fulfill the market penetration that is necessary in reaching our full sales potential. MSI has considered several distribution partners, and we are confident that Techtron’s key experience and expertise in the enterprise market will help us leverage our position in the Philippines,” said Rhyan Sy, the Product Manager of MSI Philippines.

On the strength of this newborn collaboration, Techtron Systems Corp. will be entitled to the distribution of MSI’s commercial and enterprise laptops, desktops, monitors, AIO, and peripherals. Techtron is also guided by a deep commitment to bringing a diverse product selection at a low cost to supply the different business sectors while the economy recovers and demand increases.

“We will also strengthen our customer relationships by better understanding their needs and requirements through close collaboration with our dealers, ensuring that our products are available and will assist them in their business growth plans.” Martini Chua, Techtron’s VP for Sales and Marketing, emphasized.


MSI Business and Productivity Laptops

In 2020, MSI first unveiled its roster of Business and Productivity laptops in the Philippines: The Summit, Prestige, and Modern series.

The diversity of the business and productivity series is designed and engineered to deliver optimized productivity, performance, and efficiency to meet the demands of all business sectors. All units under these product lines are included in the partnership agreement between MSI and Techtron.

About MSI

MSI is a world leader in gaming, content creation, and AIoT solutions. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface, and design aesthetics, MSI is a leading brand that shapes the future of technology. For more product information, please go to https://www.msi.com.

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