Avengers: Endgame Almost Had no Marketing

In an interview with Empire Magazine, it was revealed by Avengers: Endgame directors Anthony and Joe Russo that they almost had no marketing in play for the fourth Avengers film.

In their interview, Joe and Anthony reveals that they almost went through with not marketing the movie at all.

Joe adds:

We talked about all scales of marketing. The thing that’s most important to us is that we preserve the surprise of the narrative. When I was a kid and saw The Empire Strikes Back at 11 a.m. on the day it opened, and sat there until 10 p.m. watching it back to back to back, it so profoundly moved me because I didn’t know a damn thing about the story I was going to watch. We’re trying to replicate that experience.

And if you look back at what they have marketing wise for Avengers: Endgame, it will tally to five materials. There are two trailers, two posters and one TV spot.

Judging from how it was framed, it looks like that’s just it for marketing.

To be honest, they don’t even need to market this behemoth anymore. Even with word of mouth, they could generate or even surpass what Avengers: Infinity War did when it came out last year, around the same time.

Directed by Anthony and Joe Russo, Avengers: Endgame stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Don Cheadle, Paul Rudd, Brie Larson, Karen Gillan, Danai Gurira, Benedict Wong, Jon Favreau and Bradley Cooper, with Gwyneth Paltrow and Josh Brolin.