JoshLia stands up against online bashing in new OPPO F7 TVC
Popular love team JoshLia encourages all to embrace ‘real beauty’ to combat online negativity in new Oppo F7 ad.
MANILA, April 10, 2018 – If there’s anyone who has had more than their fair share of online hate, it would be popular celebrities who came of age in the social media generation, just like Julia Barretto and Joshua Garcia. “Bashers,” or individuals who seem to gain pleasure in leaving unsavory commentaries on social media, often flock to high-profile accounts like those of Barretto, Garcia, and other showbiz personalities.
Barretto, who belongs to an oft-controversial celebrity clan, is used to seeing nasty messages and comments disparaging her looks, talents, and personality online. She has had countless bashers tell her that she might have had work done on her face, that there is no talent behind her pretty face, and that she’s another vain artista. Barretto confronts these negative statements in her new commercial for the OPPO F7, where she is joined by Garcia to convey an uplifting message.
“This project with OPPO is so timely,” she said. “Standing up against online bashing is something that Joshua and I feel is relevant because the audience will be able to relate to it. I think a lot of them are curious about how celebrities deal with negativity directed at us online. I’m so glad that OPPO has allowed us to share this story with more people.”
“Nangyayari talaga ‘to sa amin,” agreed Garcia. “And the message of the commercial is really uplifting because people might say a lot of bad things about you online, but you shouldn’t feel bad about yourself because the people who know you in real life will know the real deal, the real story, and will always value you for being who you really are.”
Capture the Real You
The teen love team—who have made fans swoon over their romantic films Vince & Kath & James, Love You to the Stars and Back, and Unexpectedly Yours—are part of OPPO Philippines’ impressive roster of endorsers. Barretto and Garcia are the stars of the mobile leader’s latest campaign which highlights its upcoming flagship OPPO F7.
“For me, the F7 ang pinaka-magandang model ng OPPO to date,” Garcia shared. “All the features we want in a smartphone, they brought together in one unit.”
The features that Barretto and Garcia love the most in the OPPO F7 are the best-in-class 25MP front camera for the most flattering and natural selfies, the advanced AI Beauty 2.0 Technology, and the Super Full Screen for a truly immersive mobile experience.
Apart from the impressive features of this new flagship smartphone, OPPO got Julia and Joshua on board with the line “Capture the Real you”—a message that the two young celebrities related to.
Barretto said: “This is the first time that I had a project that tackled this reality, and it’s one that empowered us to voice out how we really feel about online bashing.”
OPPO Public Relations Manager, Eason de Guzman is also happy to have the love team as the faces of its newest campaign. “Julia and Joshua are among the hottest stars in the country, but that popularity comes with a price. We’re glad to have them in the OPPO family and to have them speak their mind against online bashing and promote our philosophy of capturing the real you to a wider audience.”
‘They should stop’
To their credit, the love team does not reciprocate the hate they receive from bashers.
“I feel like the bashers should stop. Their lives will be more positive if they follow the golden rule: do unto others as you would have them do unto you. Focus on yourself, improve, and figure out how you can be a better person. For those suffering from online bashing, it’s a waste of energy to dwell on the negativity. Shrug it off. You know who you are and don’t let other people tell you otherwise,” Barretto advised.
“We can’t really stop the bashers from doing what they want,” Garcia thoughtfully replied to his on-screen partner’s statement. “But I suggest that bashers think of their victims. You should get to know them, what they go through, before typing something mean. Madali mamintas than finding good things to say to a person. For the online bashing victims, the people who matter most will always love you for who you really are. Sabi nga ng OPPO, capture the real you.”
The new OPPO F7 is priced at PhP 17,990.00 and will be available for pre-order in all OPPO stores and authorized reseller starting April 12 to April 20, 2018. Capture the real you with OPPO and let the world know that you stand with Julia Barretto and Joshua Garcia against online bashing by liking OPPO Philippines’ official Facebook page and following @OPPOPhilippines on Twitter and Instagram. Customers are also encouraged to check out the OPPO Philippines official Facebook pagehttps://www.facebook.com/OPPOPH/ for special promos and upcoming roadshow schedules about the new OPPO F7.