Go or No Go for Victoria Court’s Pokemon Go Campaign?
Remember that time I made fun of Sogo and their “Group Study” social media campaign? That was awful, now lets take a look at Victoria Court and their new Pokemon Go related campaign.
Here’s what they had to say for their campaign:
Hey, Pokemon Trainers! It’s time to level up your#PokemonGo experience! Go catch a Pokemon inside our rooms in any Victoria Court property and get a chance to win a FREE overnight stay! Check-out the mechanics below:
1. Post a screenshot of the game while catching a Pokemon and use the hashtag#GottaCatchEmAllatVC and#PokemonatVictoriaCourt;
2. Tag us on Facebook (facebook.com/
3. One winner will be announced on our official Facebook page every week;
4. Promo runs from August 8 to September 8, 2016.
Some of our properties have their own Pokestops so you’ll never run out of Pokeballs. 😉 Go catch ’em all here at Victoria Court! #VictoriaCourt#PokemonGoPH
You guys know what?
I am totally ok with this. While the stigma of being a mot-mot is there, they definitely leveled up over the last few years. Their PR company even invited us a few times to cover their events but alas, scheduling and Toycon had to take precedence. But still, it is nice to know that they are trying to reach the geeky crowds in one form or another.
A few more years and a more aggressive marketing (and digital marketing approach) and we’ll definitely see them go full beastmode with the geek crowds. Remember, they still (I think) have their own Iron Throne in one of their branches.
UPDATE: I checked the link, jfc, the price is Php 10,500 a night. Wow. A Lannister can certainly afford that.
Back to Pokemon Go, they make their branches Pokestops and /or put in lures and you’ve got a sure winner.
Go or No Go? We here at thefanboyseo.com say (Pokemon) Go.
