Check out the New U.P. Town Center 4DX Theater from Ayala Malls Cinemas with Recliners and Dolby Atmos
Sit back and relax as Ayala Malls Cinemas‘ antes up the U.P. Town Center (located in Katipunan Avenue, Quezon City) with their first 4DX Theater screen which was launched on July 15 and comes with comfy and luxurious recliner seats and Dolby Atmos technology.
In response to the needs and wants of the community, Ayala Malls Cinemas’ U.P. Town Center elevates the viewing experience with more choices for the family or for the barkada. The mall now features four (4) state-of-the-art cinemas, one (1) recliner seats with Dolby Atmos, two (2) Dolby digital theaters and the cherry on top, one (1) 4DX cinema.
U.P. Town Center’s 4DX cinema is the first in the Northern part of Metro Manila. It’s touted as the best thing to happen in cinema because it stimulates not just the visual sense but the other sense as well, transforming it into a different kind of viewing experience. The 4DX motion chairs are equipped with back shakers and bottom shakers as well as leg ticklers. It also tilts forward, backward and side to side depending on the scene. To help elevate the viewing, the cinema also features environmental effects such as water, fog, lightning, wind and even different scents.
For the keen listener, another first in the area is the Dolby AtmosTM technology that creates powerful, moving audio and introduces two important concepts to cinema sound – audio objects and overhead speakers. Sounds flow all around the cinema while comfortably watching in the motorized recliner seats while fully engaged with what’s happening on the big screen – 2D, 3D and 4DX.
