Serving Joy to more communities: Jollibee opens 1300th milestone store in Abulug

Jollibee, the number one fast food brand in the Philippines, has reached another milestone with the opening of its 1300th store in the country in Abulug, Cagayan. This new store is a testament to Jollibee’s continued commitment to bring the joy of eating to everyone, reinforcing the brand’s dedication to make its signature offerings accessible even in far-flung communities. 

The brand has continued its aggressive expansion locally, making sure that Filipinos can satisfy their langhap-sarap cravings whether they’re situated high up north or down south in the Philippines. Jollibee has also been improving its store concepts, embracing technology and adding innovations for business efficiency and customer convenience.

The 24-hr Jollibee Abulug Cagayan store showcases modern features like a Dual-lane Drive-Thru, increasing the store’s drive-thru capacity and shortening the turnaround time for customers on-the-go. Self-Order Kiosks (SOK) are also present, making it easy for customers to enjoy their Jollibee favorites in just three easy steps – order, pay, and claim. With a huge touchscreen menu board, choosing what to eat can become easier and faster. The store also houses a Jollibee Kids Party area, designed to deliver the unique kind of joy that the brand is known for to kids and kids-at-heart.

A lot of exciting activities were conducted to delight the 1300th store’s first customers. Early drive-thru and dine-in customers had a chance to receive exclusive giveaways like products, Jollibee Kids Meal toys, and other merchandise. A meet-and-greet with Jollibee and Friends also added more joy to the festivities.

In the spirit of spreading more joy, Jollibee Abulug Cagayan will also be supporting the local community by donating more than 600 books for students aged 5-7 in five nearby schools in the area. This is in line with the brand’s continuing commitment to support education throughout the country. 

“We want to continue spreading Jollibee’s unique brand of joy to more parts of the country, especially in locations we have yet to reach. Reaching our 1300th store is a milestone that we’re very proud of, and this wouldn’t have been possible without the support of our business partners, local government units, and of course, our loyal customers,” says Ellen Nuñez, North Luzon Regional Business Unit Head of Jollibee Philippines.

The opening of Jollibee’s 1300th store represents not just an expansion in numbers but also a deeper connection with communities across the country. As Jollibee continues to reach new milestones, it remains dedicated to delivering great-tasting food, warm service, and joyful experiences to Filipinos everywhere.

With this new store in Abulug, Jollibee looks forward to serving even more customers and creating new memories—one joyful bite at a time.