Global sports brand PUMA and McLaren Racing recently announced a multi-year global partnership that aims to combine contemporary style with motorsport performance aiming to deliver high-performance team branded apparel, lifestyle collections and immersive fan experiences with fans of the McLaren Racing’s long history.
To celebrate the occassion, PUMA has created official team kits that were designed to perform with utmost quality. This collection spans the entire McLaren Racing portfolio including the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, both McLaren Racing entries in F1 Academy, McLaren F1 Sim Racing Team, and, from 2027, the McLaren United AS WEC Hypercar Team.
“At PUMA, we are very proud of our long and successful history in motorsports and of having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners,” said Arthur Hoeld, PUMA CEO. “We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.”
Bringing Fans Closer to Action: PUMA x McLaren Replica and Lifestyle Collections
The Replica Collection was designed around McLaren Racing’s iconic papaya design and mirrors the official clothing worn by both the team members and drivers at the racetrack. The entire collection was built for those who want to show up, stand out and “Race Louder”.
Meanwhile the Lifestyle Collection was designed with fans in mind, particularly the fans who live and breathe speed both on and off the track. This collection brings motorsport heritage into contemporary streetwear by fusing the past and present through the silhouettes and modern designs fans have know the McLaren brand for.
Beyond the track, immersive experiences will bring fans closer to the spirit, style, and innovation that define McLaren Racing. Through special events and unique drops, the partnership will bring the exhilaration of racing to life in new and unexpected ways. Blending PUMA’s sportswear innovation with the McLaren Racing team’s legacy, the collection invites fans around the world to get closer to the team and become part of the McLaren Racing story.
“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands that are looking for deep and meaningful ways to engage with our growing global fanbase. I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fanwear,” said Zak Brown, CEO, McLaren Racing. “We know fans want to express their passion for our sport both at and away from the track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide.”
The PUMA x McLaren Racing Lifestyle Collection will be available this month, while the Replica Collection will drop in February at select PUMA stores, select official retailers, and online at puma.com and mclarenstore.com. Follow PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.