Jollibee and kidzooona launch exclusive partnership to bring joyful playtime celebrations
Kids’ celebrations at kidzooona just got a whole lot more joyful and fun, with Jollibee as their exclusive fast food partner!
The partnership was officially sealed during a signing and launch event at kidzooona SM North Edsa on March 28, 2025. The event was a day filled with joy, with families enjoying everything kidzooona’s amazing playground has to offer, along with their favorite Jollibee meals and none other than the kids’ best friend, Jollibee!
(L-R) Jollibee, Kakam Gabunada, Jr., RBU Head for Mega Manila and National Key Accounts Group, Dorothy Dee-Ching, Jollibee Head of Marketing, Mr. Tetsuhiro Masaru, kidzooona President and CEO, Kristine Nohay, kidzooona Finance Director, Ariel Jabagaton, kidzooona General Manager of Marketing, and Lala-chan pose together after signing their partnership agreement.
Kids dove into the kidzooona ball pit in search of special golden balls with fantastic prizes waiting for those who found them. Parents also got in on the action with the Bee Quiz, a fun-filled game where they teamed up with their little ones to answer questions about Jollibee and kidzooona.
The event wouldn’t be complete without Jollibee and kidzooona mascot, Lala-chan, making special appearances. Both mascots wowed the crowd with live performances, keeping the energy high and the smiles wide.
“We’re thrilled to be partnering exclusively with kidzooona. We know this is a very special partnership between two industry leaders,” said Kakam Gabunada Jr., Jollibee’s RBU Head for Mega Manila and National Key Accounts Group. “Both Jollibee and kidzooona are dedicated to bringing joy to kids and families, so this partnership feels like a perfect match. I can’t wait to see kids celebrating in the most exciting playground while enjoying their Jollibee favorites!”
The new collaboration allows kidzooona party celebrants to choose Jollibee favorites like the crispylicious, juicylicious Chickenjoy, beefiest langhap-sarap Yumburger, and the sweet-sarap Jolly Spaghetti as part of their parties. Alongside this, celebrants can also have the Jollibee mascot in their events at kidzooona, which is full of interactive activities and experiences.
(L-R) Kakam Gabunada, Jr., RBU Head for Mega Manila and National Key Accounts Group, Dorothy Dee-Ching, Jollibee Head of Marketing, Tetsuhiro Masaru, kidzooona President and CEO, Kristine Nohay, kidzooona Finance Director, and Ariel Jabagaton, kidzooona General Manager of Marketing officially the official partnership, with Jollibee becoming the exclusive fast food partner.
“We’re so happy to see this partnership come to fruition,” said Tetsuhiro Masaru, President & CEO of kidzooona. “As a Jollibee lover, I’m happy to see how both brands can grow together and deliver even more joy.”
Lala-chan and Jollibee strike a pose together at the kidzooona ball pit.
Dorothy Dee-Ching, Jollibee Head of Marketing, also expressed her excitement, saying, “At Jollibee, kids have always been at the heart of everything we do. From serving their favorite Chickenjoy, Yumburger, and Jolly Spaghetti to making every visit to Jollibee a fun experience, we believe in creating memories that kids will cherish forever. We know that a joyful childhood is largely influenced by meaningful experiences beyond Jollibee stores. That’s why this partnership with kidzooona is so special.”
Starting April 4, the Jollibee offerings and mascot will be available as part of kidzooona celebrations, delivering the ultimate party experience, ensuring your little ones will have a celebration they’ll never forget.
Kidzooona President and CEO Tetsuhiro Masaru shares his excitement about the new partnership. “Thank you putting this partnership into fruition.”
As a parent, Jollibee Head of Marketing Dorothy Dee-Ching is excited to see her kids experience play and delicious favorites with Jollibee at kidzooona
Jollibee plays with kids in the kidzooona play area, enjoying the fusion of fun and delicious food.
Kids had fun playing the Ball Pit Bonanza challenge, where they had a chance to win special prizes.
For more information, you can follow Jollibee on Facebook, and @jollibee on X (formerly Twitter) and Instagram, and check the official kidzooona website.
