Canon Introduces new EOS and PowerShot V Series Designed for Today’s Content Creators
Content creators are eating good especially when it comes to cameras and equipment available for them such as the newly launched Canon EOS R50 V, Canon PowerShot V1, and the Canon PowerShot V10, three products that represent a video-focused camera lineup and also expands the existing product portfolio for the brand!
The camera launch was held at Midnight Dream Studios, Glorietta 1 in Makati and was attended by over 100 media personalities, influencers and content creators such as Farrah Espina, Liana of Art and Plan Studio, Karl Patacsil, Jo Escultura, and Gab Altonaga, who experienced hands-on demonstrations across seven specialized areas: livestream, podcast, GRWM (get ready with me), unboxing, food content, lifestyle, and video editing.
With the exponential growth of content creation it was clear that devices to take videos have become a necessity however it was also noticed that most Filipino content creators still use smartphones as their main method of capturing videos which drastically hampers the video quality and creative control, which Canon has considered as a key opportunity to provide the market with user-friendly cameras tailored for digital storytellers.
“Filipino creators have a strong enthusiasm for capturing life’s moments and producing engaging video content,” said Jian Liu, Canon Philippines Director for Consumer Information and Imaging. “With the EOS R50 V and PowerShot V1, they can enjoy a blend of portability, intuitive controls, and high-end performance. Whether they’re vlogging, livestreaming, or making short films, Filipinos can now tell their stories more powerfully, thanks to the reliability and innovation Canon is known for.”
Canon EOS R50 V
Here’s what we know about the Canon EOS R50 V. This camera features a 24.2-megapixel APS-C sensor similar to those found in Super 35mm cinema cameras, bringing professional filmmaking capabilities to creators. Cinema EOS features like Custom Pictures, LUTs, and HDR recording modes deliver high-quality results. Advanced capabilities include 4K 60p livestreaming via USB-C and professional audio with 3-mic noise reduction technology. Its design includes a streamlined, viewfinder-less body optimized for handheld shooting, gimbal compatibility, and vertical video recording—perfect for social media content.
The camera pairs well with the compact RF-S14-30mm f/4-6.3 IS STM PZ, Canon’s first-ever lens with built-in power zooming, which has 15 customizable zoom speeds.
Canon PowerShot V1
The Canon PowerShot V1, comes with a 1.4 inch sensor together with an integrated zoom lens covering 16–50mm equivalent. It also has a built-in 3-stop ND filter and Subject Tracking IS ensure professional-quality footage in any shooting condition. The camera’s internal cooling fan enables extended recording sessions up to 6 hours.
Both the Canon EOS R50 V and Canon PowerShot V1 support 10-bit Canon Log 3 recording for professional color grading, while enhanced connectivity includes Wi-Fi, Bluetooth, and direct PC streaming capabilities.
With the comprehensive V Series lineup, Canon provides the rapidly expanding Filipino creator economy with professional tools that bridge smartphone convenience with cinema-quality capabilities.
Pricing
The EOS R50 V with RF-S14-30mm f/4-6.3 IS STM PZ (camera only) is priced at PHP 56,998, the PowerShot V1 at PHP 54,998, and the EOS R50 V Content Creator Kit (HG-TBR100 and DM-E100) at PHP 64,998, now available at Canon retail stores nationwide.
About Canon in the Philippines
Canon is a multibillion-dollar company with one of the most extensive product lines of digital imaging devices. 2020 marks the company’s 35th consecutive year it has been ranked among the top five U.S. patent holders and the 16th consecutive year it has been ranked first among Japanese companies for the number of U.S. patents granted. It continues to enrich lives through technological innovation.
Guided by its commitment to its Kyosei philosophy of living and working together for the common good, Canon provides total imaging solutions to improve personal and professional lives. The brand ranks as one of the top 20 brands in the region according to a 2018 study conducted by Campaign Asia-Pacific and Nielsen thanks to its strong reputation on performance and good corporate citizenship.
Canon Marketing (Philippines), Inc. has offices spread across the Philippine archipelago supported by its vast network of authorized service centers. Recognitions and awards received include the Corporate Award and Gold Bagwis Seal of Excellence for providing distinctive service to customers.
Canon Marketing Philippines reaffirms its dedication to sustainability, integrating eco-friendly practices across all its operations and product lifecycle, striving for a greener future for generations to come.
More information and images are available at the Press Center section at https://ph.canon/en/consumer/press. For any queries about products and services, you may call our customer care hotline at 63-2-884 9000.
