Important tools for SEO

The best SEO tools make it easier and more manageable to ensure that your website is optimized for execution, as well as handle and monitor your search engine rankings.

At its heart, SEO is designed as an extension to web accessibility by following HTML4 guidelines, in order to aid in better identifying the purpose and content of a document. This meant ensuring that web pages had unique page titles that adequately reflected their content, as well as keyword headings to highlight the content of individual pages, and that other tags were treated the same consequently. This was essential, not least because web developers were often only concentrated on coding issues rather than the user experience, let alone pursuing web publishing guidelines. This gradually transformed as it became increasingly known that search engines used these “on-page” signals to provide their “Search Engine Results Pages” (SERPs) – and that there was a benefit to ranking higher on these to tap into free and natural organic traffic.

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Given below are some important SEO tools:

Google Analytics

Where would we be without a reliable analytics platform to study organic search performance? While free, Google Analytics delivers much in the way of information that can assist you to identify things like penalties, issues with traffic, and anything else that may come your way. In much the same way as Google Search Console works, if you set up Google Analytics accurately, it would be ideal to have a monthly reporting process in place. This process will help you conserve data for those situations where something gross happens to the client’s Google Analytics access. At least, you won’t have a condition where you lose all data for your clients.

Google Page Speed Insights

Through a mixture of speed metrics for both desktop and mobile, Google’s PageSpeed Insights is essential for agencies who want to get their website page speed ducks in a row. It should not be utilized as the be-all, end-all of page metrics testing, but it is a good starting point.

PageSpeed Insights does not consistently use exact page speed rather it uses approximations. While you may get one outcome with Google Page Speed, you may also get different results with other tools. To perform a convincing analysis, it is crucial to maintain the mindset that Google’s PageSpeed provides only part of the picture. To get the whole picture of what the website is doing, it is advised to use multiple tools for your analysis.

Google Mobile-Friendly Testing Tool

For any website audit, selecting a website’s mobile technical aspects is also critical. When placing a website through its paces, Google’s Mobile-Friendly Testing tool can give you insights into a website’s mobile performance.

SEMrush

SEMrush’s most significant claim to fame is accurate data for keyword research and other technical research. What makes SEMrush so beneficial is its competitor analysis data. You may not commonly think of SEMrush as a technical analysis tool. However, if you go in-depth into a competitor analysis, the rankings data and market analysis data can reveal surprising information. You can use these insights to better alter your SEO strategy and gain an edge over your competitors.

Majestic

Majestic is a long-standing tool in the SEO sector with unique linking insights. Using this bad neighborhood report, it is also feasible to diagnose issues with a site’s linking arising out of issues with the site’s website associations. Like most tools, Majestic has its importance for calculating technical link attributes like Trust Flow, Citation Flow, and other linking elements contributing to trust, relevance, and authority. It is also possible through their link graphs to identify any problems occurring with the link profile over time. Any agency’s workflow will greatly help from the inclusion of Majestic into their link diagnosing processes.

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