Mineski Global launches casual gaming platform mgames; in partnership with GCash
Manila, Philippines – The Singapore-based Esports company, Mineski Global, has officially launched mgames, a social casual gaming platform, partnering with the Philippine-based leading payment provider, GCash. Available under the GLife feature, users have access to their favorite merchants, get exclusive deals and shop for all things lifestyle – including mobile gaming. The gaming platform serves over 48 million users on GCash with more than 200 hyper casual games exclusively available on the platform and loads of exciting virtual content.
“We are pleased to announce this partnership with GCash. At Mineski, we are passionate about gamifying all the experiences, and as casual games have seen an uptrend in usage across all age groups globally, the launch of mgames will capture such a trend. Furthermore, the platform can significantly improve user engagement with minimum cost, providing a fun game experience into their platform,” said Ronald Robinson K. Robins, CEO of Mineski Global.
In-app mobile gaming in Southeast Asia has quickly made its way into the daily routine of Gen Zs, Millennials, and even those labeled as “late-adopters” to the mobile era. mgames feature hyper casual games that are easy to play and are lightweight in terms of game mechanics and design. These kinds of mobile games have grown globally in popularity due to the exponential increase in game titles over the last few years and have contributed to the time spent by the users. In the Philippines alone, 67% of mobile users identified themselves as mobile gamers—and more than 60% of those are aged 35-55 years old. These can be attributed to the ease of gameplay that presents low entry barriers.
mgames captures such market growth, catering to a diverse audience by offering free games, instant virtual content, and social features such as chats and group experiences. On the gaming platform, all the guests can enjoy new games leisurely for free, anytime, and anywhere. It also hosts a promotional mode where interested guests can win big bonuses amounting up to PHP 1M.
“We are excited to collaborate with Mineski once again, this time by providing our GCash customers a channel to live out their passion for mobile games with just a tap. Through our GLife feature on the app, people can now look forward to more exciting games and even get a chance to win exclusive rewards and prizes while playing. On top of our existing products and services, integrating mobile games into our platform has further demonstrated our leadership in fintech innovation,” said Winsley Bangit, Chief Customer Officer of GCash.
Now available across the Philippines, the gaming platform has recorded over 3 million games played in a month after the launch and served around 1 million users.
For more exciting announcements, follow the official page on Facebook: https://www.facebook.com/gaming/mgames2021
About Mineski Global
Mineski Global is the pioneer esports company of Southeast Asia that has a track record of holding esports tournaments in the Philippines, Indonesia, Thailand, and the rest of the world thanks to broad and extensive experience in all aspects of esports and gaming since 2004.
About Mineski Digital
Established in 2020, Mineski Digital has launched gamification apps to provide gaming experience to the audiences across the world. In less than a year, the division now serves more than 2 million users with over 10% MoM growth rate, leading the company’s consumer facing business, while cultivating strategic partnership with corporate clients.
About GCash
GCash (G-Xchange, Inc.) is the #1 Financial App in the Philippines. Through the GCash App, customers can easily purchase prepaid airtime; pay bills at over 600 partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 2.5M partner merchants and social sellers; and get access to savings, credit, insurance and invest money all at the convenience of their smartphones. GCash is a wholly owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015.
GCash was recognized by The Asian Banker (TAB) in 2021 for its outstanding digital financial inclusion programs impacting more than 46 million Filipinos in the country today.
About Globe
Globe is a leading full-service telecommunications company in the Philippines and publicly listed in the PSE with the stock symbol GLO. The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet, and managed services. It has major interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow @enjoyglobe on Facebook, Twitter, Instagram, and YouTube.
