Str8 Brand, the freshest brand of fragrance and toiletries for young men has officially launched their product here in the Philippines and will be exclusively available at Watsons stores and at the SM Stores nationwide.

STR8 is a popular men’s fragrance line presenting high brand awareness and leading market shares in Central-eastern & South-eastern Europe.

Their message is heavy on “Go for Great” which encourages men to go out into the world free of fear and hesitation to achieve greatness, just like Str8 Brand’s endorser, NBA star Giannis Antetounmpo.

Giannis Antetokounmpo is the brand’s Global ambassador, the world famous basketball player of the National Basketball Association (NBA).

Starting his journey as an amateur player within Greece, Giannis Antetokounmpo dared to go after his dream working his way up, marking continuous successes in the US and blossomed into an all–round basketball superstar of the NBA, breaking one record after another. His passion, commitment, hard work and integrity are the virtues that helped him grow into one of the best NBA players.

STR8 and Giannis are a perfect match as they stand for the same values.

STR8 Gallery

STR8 belongs to Sarantis Group portfolio of own brands. The Group is one of the leading fast moving consumer goods company in Europe and has a very strong international presence, operating subsidiaries in 12 European countries through an extensive distribution network and exporting to more than 40 countries worldwide.

Also present during the launching are several celebrities and athletes including Pinoy Big Brother alum Edward Barber.