M&M’S® RED WINS IN VOTE M&M’S® 2016 CAMPAIGN

MANILA, Ph — The votes are in and after a month of exciting campaigning and competition, M&M’S^® Red has won the Vote M&M’S® 2016 campaign!

Based on M&M’S® Philippines’ official tally as of May 20, the Red character was the top choice of M&M’S® fans, garnering 10,243 posts or 47% of the total votes. This “candydate” is personified by a tough and brave chief who believes in the importance of rules and being on time. This leader is also quick on his feet and can easily adapt to stressful situations.

On second place is the Green character which received 6,972 or 32% of the votes. Leaders that go under this category are those who are charismatic, inspirational, and set a good example for their team.

With 4,547 social media posts, the Yellow character came in third with 21% of the votes. Yellow represents friendly individuals who prefer a casual, down-to-earth, and service-oriented style of leadership.

The campaign generated 21,762 valid entries among more than 30,000 responses across Facebook, Twitter, and Instagram.

But the M&M’S® candy-dates aren’t the only winners as twenty voters also won PHP 5,000 and 50 winners won M&M’S® merchandise.

“We’re very happy with the vote participation for the Vote M&M’S® 2016 campaign and we’d like to thank everyone for supporting Red, Yellow and Green as they went around Metro Manila rallying for your votes,” said Henry Azcarraga, Mars Chocolate, Southeast Asia Country Director. “This campaign was not only a lot of fun, which is what M&M’S® is all about, but it was also very timely and a great way for more people to meet and interact with the much loved M&M’S® Characters.”

The Vote M&M’S® 2016 campaign brought beloved M&M’S® characters brave Red, optimistic Yellow and the smart and confident Green – to the Philippines as they injected their own brand of spontaneous fun to the elections. Pinoys were invited to get to know the M&M’S® characters and vote for their favorite for a chance to win exciting prizes.

For more fun activities from M&M’S®, visit the M&M’S® Philippines Facebook page.

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About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932,  Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food –              UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars