The Growing Demand of Nicotine Pouches in the Philippines
The nicotine pouch category is steadily gaining traction in the Philippines as more adult smokers and nicotine users seek alternatives to consume nicotine. Characterized by being no-smoke, no-odor, and no-vapor, nicotine pouches continue to show growth across major retail channels because of the increasing awareness and trial among nicotine consumers.
Introduced to the Philippine market by Nordic Spirit in 2023, nicotine pouches remain to be a new product in the nicotine category. And since its entry, there has been an increase in awareness and availability, particularly across major convenience store chains.
As more Filipinos become informed and the product becomes more widely distributed, nicotine pouches have seen tremendous growth in sales. Recent raw Point of Sale (POS) data from leading convenience stores show that Nordic Spirit ranked as the top-selling nicotine pouch brand in the country for five consecutive months, from February to June 2025.
“This signals a growing interest in this emerging segment, and shows that the category is gaining traction among Filipino consumers,” said Karin Tan, Reduced-Risk Products (RRP) Category Director at JTI Philippines. “We’re seeing evolving preferences in how nicotine is consumed, and nicotine pouches are becoming part of that shift,” she added.
Today, nicotine pouches continue to expand its reach, providing Filipinos with even more ways to consume nicotine. They are available in a range of flavors and strengths to suit different preferences available in various convenience stores nationwide, as well as through select vape shops and e-commerce platforms.
About JTI in the Philippines:
JTI in the Philippines is a global tobacco company with close to 40 branch offices across the country. It is the distributor of international brands Winston, Camel, Mevius, LD, and local brands Mighty and Marvels. New to its Philippine portfolio is its smoke-free, vapor-free nicotine product, Nordic Spirit, which is a leading brand of nicotine pouches, and more recently its introduction of Ploom X Advanced, an innovative heated tobacco product that combines high-end technology with award-winning sleek and stylish design. With its market headquarters and a global business services center in Taguig City alongside its manufacturing facility in Malvar, Batangas, the company employs close to 5,500 people and has been awarded Top Employer for the third consecutive year. Furthermore, the company is now in receipt of EY’s Global Equality Standard (GES) certificate for equality, diversity and inclusion excellence. For more information, visit www.jti.com/asia/philippines.
About JTI
JTI, a member of the JT Group of Companies, is a leading international tobacco company, selling its products in more than 130 markets. It is the global owner of both Winston and Camel, respectively the second and third largest cigarette brands in the world. Other global brands include MEVIUS and LD. JTI is also a major player in the Reduced-Risk Products category with its heated tobacco brand, Ploom, vaping brand, Logic, and Nordic Spirit nicotine pouches. Headquartered in Geneva, Switzerland, the Company employs over 46,000 people and was awarded Global Top Employer for the tenth consecutive year in 2024. For more information, visit www.jti.com.
