TCL collaborates with Ronac Art Museum to Showcase NXTFRAME TV: A Fusion of Technology and Filipino Artistry
TCL Philippines had recently announced a partnership with the renowned Ronac Art Center to promote and showcase the new TCL NXTFRAME TV, which blends art and technology as TCL continues to thread new ground in home entertainment.
(L-R) Secret Fresh Gallery Director Bigboy Cheng, Pinoy Pop Artists RA Tijing and Chill, Ms. Shae Yun, TCL Deputy Marketing Director, Ms. Dyllis XU – IMC Marketing Manager, APBG; Mr. Norman Zhang – Director of Marketing, APBG; Mr. Charlie Huang, Deputy Director of TV Category; and Mr. Joseph Cernitchez, TCL Brand Manager
The exhbition is titled ‘Seamless Art, Beyond Space’ which features on a revolutionary concept of experiencing Filipino “pop art” together with technology. This synergy between innovation and creative expression inite you to explore a new dimension in living. The exhibit also challenges you to imagine living in a space where art isn’t confined to frames or walls but effortlessly flows and blends with the fabric of daily living. This is what “Seamless Art” achieves.
Beyond Space also means transcending the limits of traditional displays and decor. It is also about breaking free from the ordinary and the expected. The new NXTFRAME TV dissolves into your environment, becoming a part of your space and helping improve your home’s aesthetic.
Mr. Joseph Cernitchez, TCL Brand Manager
“The “Seamless Art, Beyond Space” concept is a groundbreaking approach to home design. By integrating technology and creativity, it transforms your living space into a dynamic canvas. Imagine a world where art is not static but fluid, seamlessly blending into your everyday life,” says Joseph Cernitchez, TCL PH Brand Manager.
TCL Philippines collaborated with four talented artists from Secret Fresh Gallery: Chill, Reynold Dela Cruz, RA Tijing, and Ronson Cullibrina. Each artist brings their unique style, from graffiti to pop surrealism, to create stunning artworks that blend traditional and contemporary themes.
This collaboration bridges the world of consumer electronics and contemporary pop art, making TCL’s products more appealing to a younger, trend-conscious audience.
At the launch exhibit, Mr. Charlie Huang, Deputy Director of TV Category of TCL Philippines gave an energetic welcoming remark, “We’re merging the world of art and technology, giving you a sneak peek of stunning artworks alongside our cutting-edge TCL NXTFRAME TV.”
Secret Fresh Gallery Director Bigboy Cheng
Bigboy Cheng, owner of Ronac Art Center also took time at the centerstage to greet the media and express his gratitude to TCL, “When TCL first presented the idea of collaboration, I said game right away. I’m so excited to have the launch of the TCL NXTFRAME TV Event at the Ronac Art Center side by side with the amazing artworks by our very own Secret Fresh Gallery Artists. On behalf of my art gallery team, we warmly welcome everyone to our humble art haven, where pop art comes to life.”
As attendees explored the immersive exhibit, the NXTFRAME TV’s AI art features transformed the space, seamlessly shifting between curated artworks. The matte screen and movable stand allowed attendees to view the artworks from different angels enhancing the overall experience.
The event also showcased the power of integrating pop art with technology. The NXTFRAME TV transformed Ronac Art Center into a portal where every image came to life, creating an immersive and emotional experience.
Ending the launch exhibit program on a high note was Ms. Shae Yu, Deputy Marketing Director of TCL Philippines, says “With the new TCL NXTFRAME TV, we’re transforming your living space with an immersive experience that brings real-life art right into your home. Watch as every detail comes to life, turning your space into a gallery of vibrant colors and stunning visuals.
The Seamless Art, Beyond Space: The TCL NXTFRAME TV Exhibit will run from October 20-31, 2024 at the Ronac Art Center. Good news, join in the ‘Seamless Art in Ronac, Moments with NXTFRAME’ Online Game and get to win exciting prizes from TCL.
So easy to join! Create a short, creative video showcasing your unique experience of the exhibit, highlighting the NXTFRAME TV and embodying the theme “Seamless Art, Beyond Space. Post it on TikTok and use the hashtags #TCLNXTFRAMETV, #SeamlessArtBeyondSpace. Tag @TCLPhilippines and make sure your post is set to public. Five creative entries will be chosen and will win the TCL soundbar. Submit your entries until October 31, 2024. Winners will be announced on November 8, 2024 via the TCL Facebook Page.
The TCL NXTFRAME 300W is priced at PHP89,995 and the TCL NXTFRAME 300W Pro is priced at PHP110,995. Price varies depending on dealers.
Get to know more about TCL NXTFRAME TV, log on to https://www.tcl.com/ph/en or check out TCL Philippines on Facebook and Instagram.
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.
