PUMA celebrates everyday runners with first Southeast Asia-Focused running commercial

PUMA SEA has launched its first ever running commercial video “See The Run Like We Do” to celebrate the spirit of everyday runners and empower the diverse running community across the region.  Link to video – Full video

PUMA SEA is proud to unveil its first-ever running commercial video that shifts the spotlight from elite athletes and podium finishes to the diverse and passionate community of everyday runners. This Southeast Asia-centric running commercial, aligned with the launch of the new Deviate NITRO 3, reflects PUMA’s commitment to empowering runners to define their own journeys, no matter their pace or experience level. 

As the popularity of running continues to surge in the post-COVID era, Southeast Asian runners face unique challenges, from extreme humidity to a lack of established running culture and community support. PUMA understands these obstacles and is dedicated to supporting runners across the region by offering innovative products and fostering a sense of community.

The all-new Deviate NITRO™ 3, featured in the commercial, is designed with the needs of all runners in mind. This cutting-edge shoe combines PUMAGRIP for superior traction, PWRTAPE for targeted support, and nitrogen-infused NITRO™ foam for exceptional comfort and explosive propulsion. Beyond the product, PUMA is also launching local initiatives, including the PUMA NITRO Run Club, across Singapore, Malaysia, Indonesia, Thailand and Philippines to strengthen community engagement and encourage runners of all levels. 

“We created this short video to resonate with everyday runners, not just the elite,” said Eleanor Wang, Marketing Director at PUMA Southeast Asia. “At PUMA, we believe running is for everyone, and we’re committed to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real everyday runners and their unique stories, we aim to inspire more people to embrace their own running journey as a joyful, inclusive, and judgment-free experience.”

Through the campaign, titled “See The Run Like We Do,” PUMA invites runners to celebrate their personal victories – whether it’s overcoming challenges, improving health, or building resilience. This commercial video is a testament to PUMA’s belief that every runner’s journey is worth celebrating. 

For more information about the Deviate NITRO™ 3 and the PUMA NITRO Run Club, please visit www.puma.com.

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.