Cebuana Lhuillier defines money transfer services in “So Money Ways” featuring brand ambassador Alden Richards
Cebuana Lhuillier, the leading provider of money transfer services in the Philippines, has recently launched Pera Central—a revolutionary campaign in the money transfer segment cementing the Cebuana Lhuillier brand as a one-stop-shop for money transfer transactions—amidst the country’s prevailing cash-based economy and challenges related to financial exclusion. This transformative initiative aims to address these issues by offering comprehensive and inclusive services that cater to the diverse needs of Filipinos, all under one convenient platform. With over 3,200 nationwide locations operational even after banking hours and on holidays, and leveraging a vast network of 3 million global touchpoints for international remittances and 25 thousand domestic agent partners, add to this the send to banks services, bills payment, cash in and cash out, collections, payouts and e-load services,Cebuana Lhuillier ensures accessible and user-friendly financial solutions for individuals and communities across the country.
Pera Central was introduced through a captivating jingle, a TVC and dance steps performed by brand ambassador Alden Richards, signaling a new era in money transfer services. Recognizing the urgent need to bridge the gap between traditional cash transactions and digital payment methods, Cebuana Lhuillier is revolutionizing money transfer practices, empowering individuals and communities through seamless transactions. This innovative approach reflects Cebuana Lhuillier’s commitment to driving positive change and fostering financial inclusion in the Philippines.
Erl Sumanga, First Vice President and Group Head of the Money Transfer Group at Cebuana Lhuillier, emphasized the company’s unique positioning, stating, “Nobody details the different facets of money transfer like Cebuana Lhuillier. From cash-in and cash-out transactions to POS Cash Out Withdrawals, domestic and international remittances, and efficient payout services, Cebuana Lhuillier serves as the central hub for seamless transactions through our extensive network of locations and partners.”
Cebuana Lhuillier’s dedication to redefining money transfer services is encapsulated by its new tagline, “So Money Ways,” which highlights the endless connections and possibilities offered by their comprehensive range of services across the country., Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, affirmed this vision, stating, “Amidst the challenges of financial exclusion and the predominance of cash transactions in the Philippines, our goal is to bridge the gap by offering diverse and seamless solutions that cater to every Filipino’s unique financial needs. Through our extensive network and innovative approach, we are committed to empowering individuals and communities, one transaction at a time.”
This transformative initiative underscores Cebuana Lhuillier’s pivotal role in shaping the future of financial services in the Philippines, setting new standards for accessible and secure money transfer solutions.
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