PUBG MOBILE, one of the world’s most popular mobile games, is excited to unveil an exciting musical collaboration with JVKE in celebration of the game’s sixth anniversary.

The collaboration track titled ‘clouds’ stands not only as JVKE’s new single, but also the theme song for PUBG MOBILE’s sixth anniversary, highlighting the rush of adrenaline that comes with diving into new experiences, whilst the accompanying anniversary video immerses viewers with exciting visuals that capture the essence of PUBG MOBILE’s action-packed world.

Fans can now listen to ‘clouds’ on most major music streaming platforms, with the anniversary video available on all PUBG MOBILE social channels. Players can also unlock and listen to ‘clouds’ in PUBG MOBILE via the Anniversary Celebration in-game event.

Known for his dynamic blend of pop and electronic music, American singer-songwriter JVKE has captured hearts across the globe, with his viral hit ‘Golden Hour’ boasting over 1 billion streams on Spotify. JVKE has written and produced several major hits in the past four years, including ‘Upside Down’ and ‘this is what falling in love feels like’, with his infectious melodies and relatable lyrics earning him a dedicated following and millions of streams across various platforms.

Continuing the festivities, the Anniversary Celebration in-game event is available now. By completing tasks, players can unlock different milestone rewards, joining forces to collectively construct a special anniversary cake. More is yet to come with an as-yet-unannounced event launching in PUBG MOBILE later today. More to follow on PUBG MOBILE’s official channels!

Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, said: “PUBG MOBILE continues to set the standards in the mobile gaming arena for executing innovative partnerships and producing action-packed content updates. We are thrilled to collaborate with JVKE on the release of his new song ‘clouds’ as part of PUBG MOBILE’s sixth anniversary celebration. JVKE’s unique music style perfectly complements the energy and excitement within the PUBG MOBILE world. We’re proud to enhance the gaming experience with this new collaboration, celebrating the fact that PUBG MOBILE has proven to be more than just a game; it’s a global phenomenon transforming the way we game on our phones.”

JVKE said: “I couldn’t be more excited to share my new song ‘clouds’ for PUBG MOBILE’s sixth anniversary with the world! I love playing PUBG MOBILE, and it’s wild that I had the chance to create music that’s now in the game!

Since its release in 2018, PUBG MOBILE has continued to evolve and captivate audiences worldwide with regular and ground-breaking updates. Working with a broad array of some of the largest and most respected brands, celebrities and cultural icons, PUBG MOBILE has consistently strived to maintain the game’s excitement for players. Listening to the community on their passions, PUBG MOBILE has introduced a series of exclusive limited-time new game modes, maps, exclusive vehicles and other features based on beloved franchises and original content, enhancing the gaming experience with a wealth of diverse and mesmerising offerings.

PUBG MOBILE is available to download for free on the App Store and Google Play Store.

About PUBG MOBILE

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2018. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, Twitter and YouTube.

About JVKE

JVKE, born Jacob Lawson, is a 23-year-old American singer-songwriter, producer, and social media personality. Sparked by the release of his viral hits ‘Upside Down’ and ‘golden hour’, JVKE has proved himself as one of the biggest new talents globally, boasting an impressive 23.7 million monthly listeners on Spotify. His career has been on an incredible trajectory since debuting in 2020, with him amassing over 15 million followers across his socials and billions of streams and counting. In 2023, JVKE released his debut album titled ‘this is what ___ feels like (Vol. 1-4)’ which peaked at number 40 on the Billboard 200, with focus single ‘golden hour’ amassing over 1.7 billion streams globally and landing in the Top 10 of the Billboard Hot 100.