Entertainment Earth

Sharp Launches its Latest AQUOS XLED 4K TV in the Asia, Middle East and Africa Region

Represents a new generation in innovation for home entertainment, to be launched in
the Philippines this June 2023

Osaka, Japan, 18 May 2023 – Sharp Corporation officially announced the entry of its latest AQUOS XLED 4K TV to the Asia, Middle East, and Africa Region today. The market includes Malaysia, Thailand, Singapore, Vietnam, Indonesia, Philippines, Bangladesh, Taiwan, Middle East, and Africa.

This is an upgrade of its earlier introduced AQUOS XLED in Japan in 2021, the technology that combines the best part of LCD and OLED TVs. The latest model is set to define a new generation flagship TV with artistic design, as well as excellent innovations, bringing users a “True to Life” viewing experience reaching new heights. With its revolutionary technologies, the AQUOS XLED 4K TV has proven to be the best TV Sharp has produced in the 4K TV segment over the years as it delivers exceptional picture and audio quality.

Hirofumi Okamoto, BU President of Sharp Corporation’s TV Systems Business Unit said, “The global television market has developed remarkably over recent decades, notably with the introduction of new and advanced TV technologies. As a result of these innovations, the global TV market has grown. As the leading Japanese TV brand, Sharp aims to contribute to the market growth by constantly evolving its technology and focusing on innovating premium and large TVs moving forward.”

“Today, we are truly excited to unveil the new generation of AQUOS XLED technology to the Asia, Middle East, and Africa region. We believe that it sets a new standard for home entertainment and elevates the viewing experience for consumers. In the coming years, we will focus on promoting our TV product, as Sharp has become a well-known household brand in these markets.” said Okamoto.

True Brightness
The SHARP AQUOS XLED 4K TV features Xtreme mini-LED technology, presenting the highest dimming zone in its class for true brightness. With over 2,000 backlight dimming zones, it offers unrivalled dynamic colour contrast that sets it apart from other brands in the market. Moreover, the dramatically increased 88x* backlight LEDs bring 6x* the peak brightness compared to conventional displays, creating a dazzling display.

True Colour

Designed with Deep Chroma Quantum Dot technology, the SHARP AQUOS XLED 4K TV displays the highest colour coverage in the history of the AQUOS TVs, with over 20% more colour gamut coverage area compared to conventional displays. This allows the 2023 AQUOS XLED 4K TV to deliver realistic object colours and a true-to-life visual experience.

*Comparing the conventional SHARP 4K model launched for the ASEAN region in 2022. This is theoretical value, and the actual products might differ.

*Google, YouTube, Google TV, Google Meet and other marks are trademarks of Google LLC.

Google TV is the name of this device’s software experience and a trademark of Google LLC

*Dolby®, Dolby Vision IQ™, Dolby Vision®, Dolby Atmos®, and the double-D symbol are trademarks of Dolby Laboratories Licensing Corporation


Immersive Sound
To deliver an immersive audio experience, the SHARP AQUOS XLED 4K TV comes with an ARSS+ surround speaker system equipped with 11 speakers surrounding the screen. This feature is enabled by the combination of speakers excelling in high, mid, and low-frequency ranges.

Powered by Google TV
In addition to elevating the visual and audio experience, the SHARP AQUOS XLED 4K TV is seamlessly integrated with Google TV. With Google TV, users can say goodbye to the hassle of switching between multiple apps, effortlessly explore a vast library of over 400,000* movies, TV episodes, and live TV channels, conveniently organised according to user’s preferred genres and interests.

The Latest Dolby Technology
Nowadays the contents to be delivered diversified with better visual and sound quality. Dolby Vision IQ™ intelligently optimizes your TV for a perfect picture in your room at every moment. And Dolby Atmos® immerses you in your favorite entertainment with sound that moves all around you with breathtaking realism.

Sharp’s first TV debuted in 1953 and the company is celebrating its 111th anniversary worldwide. The AQUOS TV brand has been Sharp’s flagship product for more than 20 consecutive years, known for its exceptional brightness and color contrast performance.

Having won the 2023 IF Design Award, the new AQUOS XLED TV aims to strengthen the AQUOS brand’s aims to strengthen its brand presence.

Pricing and Availability
The SHARP AQUOS XLED 4K TV Launch in the Philippines will be held in June 2023. Prices will also be announced soon. Consumers can visit Sharp’s participating dealers online and in-store to experience the TV first-hand and purchase the product.

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For more information, visit https://global.sharp/aquos/en/xled/.

About Sharp Corporation

Founded in 1912 by Tokuji Hayakawa, Sharp Corporation is a global technology company renowned for its expertise in both B2B and consumer innovation. As one of the largest consumer electronics companies, Sharp has a presence in 8 regions, including America, Europe, Middle East, Africa, China, Hong Kong, Taiwan, and Asia Pacific, with over 70 wholly owned branches and subsidiaries.

Sharp has continuously evolving with original products, from the “Ever-Sharp” mechanical pencils to the world’s first LCD electronic calculators. Driven by originality and the founder’s spirit of sincerity and creativity, the company aims to help organisations of all sizes enhance performance and adapt to the future through innovative home and business products and services. Sharp will continue to revolutionise the world through its business vision of “Changing the world with 8K+5G and AIoT.”

As of March 31, 2023, Sharp Corporation employs 46,206 people around the world and recorded consolidated annual sales of 2,548,117 million yen for the fiscal year ended March 31, 2023.

Sharp is committed to being a socially responsible company, conducting its operations with concern for the impact of its activities on its customers, suppliers, employees, communities, and other stakeholders, as well as the environment. Under its long-term environmental vision, “SHARP Eco Vision 2050,” there are three main areas: “climate change,” “resource recycling,” and “safety and security.” The company aims for an overall positive impact on society by contributing to the environment, culture, benefits, welfare, and quality of life for people throughout the world.

For more information, please visit https://global.sharp/.


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