BLCKBOX by Tier One Entertainment to Launch its Flagship Store in the Philippines
BLCKBOX collaborates with internationally renowned artists Quiccs and Egg Fiasco to create bold new jersey designs for Blacklist International’s Mobile Legends team
Tier One Entertainment has opened the first-ever flagship store for BLCKBOX, its official apparel and merchandise division.
Tier One’s first merch offering dates back to Electronic Sports and Gaming Summit (ESGS) 2019, where they released their first limited collection called the “FIRST DROP,” which paved the way for a new business venture for Tier One Entertainment. June 2021 marked the official launch of BLCKBOX in the e-commerce space through Lazada and Shopee. This established BLCKBOX’s presence as a new gaming lifestyle brand, providing fans with high-quality fashion items for gamers.
2022 was also a big year in terms of moving merchandise for Tier One Entertainment. BLCKBOX was an ever-present fixture in its events, and also in various conventions and gatherings throughout the year, including CONQuest Festival 2022, ESGS 2022, and the Mobile Legends Professional League Philippines (MPL-PH) playoffs among others.
BLCKBOX also collaborated with internationally renowned artists Quiccs and Egg Fiasco, to create bold new jersey designs for Blacklist International’s Mobile Legends team. BLCKBOX also had the Philippine Esports Organization as their official merchandise and apparel partner; clothing the athletes that would represent the Philippines in various international competitions.
Located on the 3rd floor of Bellagio Square, 119 Scout Fuentebella Street, Laging Handa, 1103 Quezon City, the launch of the physical store aims to emulate the BLCKBOX’s online success by pushing the brand as a leading esports fashion brand in the local and global market.
As to highlight this concept, the launch will include the Day One collection which commemorates the 5th year anniversary of Tier One Entertainment. This collection will be an annual release showcasing the history of Tier One Entertainment and provides an opportunity for the fans to be immersed in the culture and iconic moments of Tier One.
Other fresh drops at the store launch include the SIBOL 2022 line, a new BLCK cap, and the MLBB Championship Jersey. The launch will also feature a freedom wall where fans can leave words of encouragement for Blacklist International’s Mobile Legends team before they compete at the M4 World Championship.
Coinciding with the physical store launch is the launch of BLCKBOX’s official Instagram account, where fans can expect news about upcoming drops, lookbooks, and more.
The BLCKBOX flagship store will open its doors on December 15, 2022, at 11AM to 7PM. Regular store hours after the 15th will be from 10AM to 7PM.
For more news about Tier One Entertainment, Blacklist International, and its other brands, follow:
ABOUT TIER ONE ENTERTAINMENT
Tier One Entertainment is a gaming entertainment company that operates at the intersection of media properties, esports, and creators. We are currently operating in 5 counties across Asia and continuously looking to expand further, aiming to be the most influential gaming lifestyle brand in the world.
Tier One was founded at the height of the Millennial Exodus from traditional media. In order to bridge the gap between gaming culture and mainstream, and redefine what it means to be a gamer, we formed both a team of professionals and a roster of talents that revolutionized the gaming industry in Southeast Asia.
Since our inception in 2017, Tier One has single-handedly ushered in the streamer boom in the Philippines, and made similarly significant impacts in our satellite territories. By signing, developing, managing, and promoting the country’s most promising young content creators, Tier One created a coveted business model that other companies scrambled to replicate in recent years.
Since then, we’ve amassed over 1000 content creators with hundreds of millions of combined followers across multiple streaming and social media platforms, and our Blacklist International teams have won multiple world championships.
It’s this track record of innovation and excellence in the gaming and esports industry that has garnered us the distinction of being called a unicorn startup by some of our investors, which include Bitkraft, Atlas Ventures, Gobi Partners, Warner Music Group, Play Ventures, and Mirana, among others.
