MOUNTAIN DEW showcases surf inspired pieces for Siargao’s recovery

Manila, December16, 2022 –On December 16, 2021, the island of Siargao was devasted by Super Typhoon Odette leaving damages in both infrastructure and livelihood. BBDO Guerrero and Mountain Dew Philippines – known for championing the spirit of adventure, partnered with ReMaker Space and Rise Siargao to help rebuild communities and revive the island’s tourism through Project Re-Dew.

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Project Re-Dew: Scrapboards is a design initiative that upcycles used Mountain Dew PET plastic bottles into a resin which bindsscrap wood from the wreckage left behind by the typhoon to create Scrapboards—symbols of Siargao’s-resilience and hope. The first Scrapboards debuted as trophies for the first local surfing competition since the island reopened for tourism.

On the upcoming anniversary of super typhoon Odette, an additional five Scrapboardswere crafted in the shape of full-size surfboards, with each one inspired by an iconic location in Siargao.

To showcase and turnover all the design pieces, a gallery event was held on December 9 at the Astbury, Makati to display all the items that have been produced from the project. The gallery also featured the photographs of Pilar Bonnin, a photographer based in Manila and Siargao, and featured the film “New Religion – A Life of Ocean” of filmmaker, Gaps Sabuero.

“Mountain Dew is honoredto have worked with ReMaker Space and Rise Siargao for this project.This initiative has allowed us to meaningfully contribute to the recovery of a nature paradise and one of our country’s most popular adventure playgrounds, while staying true to our brand promise of fuelling crew adventures.” saysGutzee Segura, PepsiCo’sCSD Marketing Lead in the Philippines.

“We really appreciated the concept of these Re-DewScrapboards because they are made from upcycled materials like plastic bottles and scrap wood that would be otherwise left to waste. It intermarries the idea of hope and sustainability for coastline communities like Siargao.” says JhetDischer, Project Manager from ReMaker Space.

“The creatives were inspired by the beauty and spirit of Siargao. We wanted to use design to honor the surfing community’s story of recovery. We’re grateful for the opportunity to have worked with our partners at Mountain Dew, who share the same passion for supporting all kinds of adventure and creativity for good.”  says Nikki Sunga, Creative Director at BBDO Guerrero.

The Scrapboards, fins, and other surf-inspired pieces were handed over toRise Siargao – an NGO that helps rebuild homes for victims of super typhoon Odette, and ReMaker Space— a facility that uses upcycling machines on recovered plastic wastes for sustainable solutions.

BBDO Guerrero  (www.bbdoguerrero.com) is a network office of BBDO Asia Pacific, part of BBDO Worldwide and a member of Omnicom Group Inc., a global advertising, marketing, and communications company.BBDO Guerrero is the only Philippine agency to make it in the 2022 Cresta Global Top 50 agencies and is currently recognized by Spikes Asia 2022 Festival of Creativity as the Agency of the Year by Market for the Philippines.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.