Generation G in Full Swing: Kumu partners with GlobeOne for latest live talent search
Over the month of October, fifty content creators battled it out on leading social entertainment app, Kumu, to become the final sixteen to be on Generation G: GlobeOne Creator Camp, a show produced in collaboration with GlobeOne, the app that contains everything you love about Globe—from managing your account to getting exclusive gifts and discounts.
Hosted by KC Montero, also Kumu’s VP of Content, and featuring celebrity judges Kimpoy Feliciano, Anji Salvacion, Benedix Ramos, and Eian Rances, this competition can be watched on Kumu’s own channel (@kumusocialtv on the app) and will be streaming live at 7PM PST on the following dates: November 15 and November 22, with the finale set for November 29. The first episode went live last November 8, which saw Dom Real come out victorious.
A “wildcard winner” will be selected to enter the finale to really shake things up, determined by the total number of GlobeOne app downloads they generated throughout a livestream challenge before the finale. In the original pool of fifty creators, there were already some considerable wins, with prizes ranging from a year-long GPlan Plus 799 to a Globe at Home Prepaid WiFi LTE Advanced Broadband setup. The grand winner will receive Php 500,000 in cash at the finale.
Unlike previous campaigns, which focused on particular and more categorized talents, Generation G gives a wide berth for creativity in its search for the next big content creators. “We’re anticipating that those watching will be inspired by what the finalists produce,” says Roland Ros, CEO and Co-founder of Kumu. “As a company, that’s exactly the kind of future we’re hoping to play a part in—we want to help stabilize and bridge the gaps in the creator economy, to rightfully reward originality and inventiveness.”
This is only one of many of Kumu’s fruitful partnerships. Names like The House of Collab, Philippine Volleyball League, Penlab, and Pinoy Big Brother have all touched the kumunity in varying degrees, establishing spaces for special interests and nurturing the people who are drawn to them.
“Social media and entertainment apps feel like gathering places now—much more than just an icon to tap when you’re bored,” says Rexy Dorado, President and Co-founder. “Not only are Kumu and GlobeOne inclusive stages for anyone who has something to share, but they’re also productive—people can really build a career and a community this way. As for Generation G in particular? Let’s just say I’m excited to see what happens when the wildcard winner gets thrown in!”
Watch it all unfold live on Kumu, available for download for iOS and Android; or get updates on discounts and other deals on the GlobeOne app, available for download here.Follow and use the hashtag #GlobeGenerationG for updates on the show and the finalists.
Kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users with real-time earning opportunities as a live streamer, chances to win prizes in various game shows, and engagement in campaigns, Kumu also fosters communities that ignite relevant discussions among Filipinos. According to mobile-app performance company App Annie, Kumu is not only the first Filipino app to be the #1 top grossing social app in the Philippines, but one of the highest grossing social apps in the world, ranking in the top 10 in multiple markets’ app stores, including in Canada, Australia, the Middle East, Europe, Hong Kong, and Singapore.
GlobeOne is the ultimate Globe app that lets you track your load and data, pay your bills, redeem rewards, and subscribe to the latest promos at any time. Your digital companion lets you do more with your Globe account, right in the palm of your hand. Learn more about GlobeOne through their page on the Globe website, Facebook, Instagram (@enjoyglobe), or Twitter (@enjoyGLOBE). Download the app here.