Sony continues to innovate with Hybrid Wedding Workshops
MANILA, Philippines – Recognizing the rise in demand for cinematic and creative video coverage at weddings and other special occasions in addition to stills, Sony continues to innovate the wedding photography industry through specialized hybrid photography workshops.
Spotlighting the versatility of Sony’s Alpha 7IV to capture both still and movies for creative professionals, Sony held back-to-back Wedding Masterclasses with live simulated weddings in Cebu and Manila that marked significant increase in interest among wedding professionals for such hybrid workshops
“Hybrid shooting, being able to produce both video and photo content, is increasingly becoming a valuable skill for freelancers and production teams. As consumers continue to look for and engage with video content, it is important to equip today’s professionals with the gear to adapt to the changing media landscape.” says Sony Philippines Sr. Marketing Director Hideyuki Wada.
Support for the wedding photography industry
“We are equally thrilled to partner with one of the Philippines’ iconic wedding venues, The Manila Hotel. Sony’s workshop did not only showcase the exceptional photography and videography talents of our creative professionals but also such romantic, elegant, and classic places where you can shoot your prenup like the MacArthur Suite and Champagne Room.” says Mr. Hideyuki Wada.
Creative outputs from the participants are shared widely online through the official hashtag #SonyHybridWedding.
Sony’s Wedding Masterclasses equip creators with in-depth shooting techniques from the country’s top lighting, portrait, and cinematography experts. Additionally, the workshops provide the opportunity for participants to sharpen their skills with the latest gear through the live demo, while also awarding the best executed video and photo content created during the shoot. The winners of theworkshop contest received Sony gear with Abby Lalap(Instagram: hungry.feet) winning the best photo and Reynald Sagolili(Instagram: rain_nald_)for best video.
Sony’s Manila Wedding Masterclassfor Hybrid Photographers is made possible in collaboration with The Manila Hotel, MQ Group, Nanlite Philippines, andZhiyun-Tech Philippines.
Watch out for more free workshops for hybrid shooters and stay updated on the latest news, events, and product launches at Sony. Follow Sony Philippines official Facebook page (@SonyPhilippines) andInstagram (@sonyphinc), or visitwww.sony.com.ph.
About Sony Corporation
Sony Corporation is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: www.sony.net.
About The Manila Hotel
The Manila Hotel is situated in the heart of the City of Manila. Defined by its history, elegance, and world-class service, the Manila Hotel maintains to be the choice hotel of the most distinguished clientele. Over the years, Manila Hotel continuously provides the best services and amenities for a truly memorable experience. Fondly called the Grand Dame of hotels in the city, the establishment continues to uphold its historic prestige today as a multi-use hotel accepting staycation, leisure, and mandatory stay guests. For more information, call +632 85270011 or visit https://www.manila-hotel.com.ph/.
About MQ Group
Established in 1987, MQ Group (or popularly known as MQ Lightings) is a distribution company currently representing more than 40 Global Brands for the Philippine market; supplying customers world class cutting-edge, professional Motion Picture, Photography, Broadcast, Studio, Stage, & Theater equipment nationwide. For more information, visit mqgroup.com.ph.
About Nanlite Philippines
At NANLITE we strive to design lighting products that provide image makers with new possibilities and push them to expand their creative horizons as we vow to expand ours as well. We listen to customer feedback, focus on design details, and optimize the user experience of our products. We stand behind all of our products and provide the best technical support available to help you accomplish your vision effortlessly. For more information, visit en.nanlite.com.
About Zhiyun-Tech Philippines
Established in June 2015, Zhiyun Tech is a high-tech enterprise that develops, manufactures, and sells stabilizers for cameras and smartphones and related accessories. The company sets its headquarters in Guilin High-tech Zone with branch offices in Shenzhen, Hong Kong, and the United States. The company led and formulated the first industrial standards for the stabilizer industry and its brands “智云”, “zhi yun”, and “ZHIYUN” have become the leading brands in the stabilizer market home and abroad, gaining a high reputation and wide recognition.
ZHIYUN is a pioneer and no.1 brand in the gimbal market, whose audience ranges from professionals in the film and TV industry, and independent video production studios to general consumers. ZHIYUN is earnestly committed to its customers. Its dedication to R&D and its innovative gimbal product range ignite the passion and imagination of every filmmaker. It hopes to co-create with audience to push boundaries of video creation further than ever before. For more information, visit zhiyun-tech.com/en.
