Alex Bruce showcases her versatility as a singer-rapper on R&B-leaning single “Ayoko Pa”
Over slick beats and boppy melodies, the young Filipina artist expresses her decision to take her time before entering in a relationship
Alex Bruce flexes her versatility in “Ayoko Pa,” a top-tier R&B jam produced by frequent collaborator Cursebox.
Over a bed of slick beats and boppy melodies, the 15-year-old artist calls out her suitor for coming off way too strong, and emphasizes her decision to wait for love at the right time.
“It’s a song that expresses my stand on not being ready for a commitment,” says the trend-setting singer-rapper. “I know my priorities, and I don’t reject people just because I don’t feel a connection or synergy. It’s just that I’m too young to enter into a relationship that would easily fizzle out.”
Reiterating her right to be treated with respect, the music virtuoso from Batangas sees this aggressive action as a red flag for most women. Bruce reflects, “Sometimes all it takes is knowing when to take a hint. When someone says no, learn how to respect the decision and back off.”
The release of “Ayoko Pa” is accompanied by a colorful visual that showcases Alex Bruce’s stand on prioritizing life outside of a romantic relationship. Starring rising rapper Benedic Fragata and TikTok personalities Yvon and Achi, the music video also introduces Bruce as an all-around performer, vibing in seamless choreography.
“I’m also very much involved in the creative aspects of the video,” shares Bruce. “It’s a collaborative process to begin with, and it helps that everyone on the set really gave their all. Props to the director, talents, and crew behind this production.”
Alex Bruce’s “Ayoko Pa” is out now on all digital music platforms worldwide via Sony Music Entertainment. Watch the music video here.
About Sony Music Entertainment
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.