Summit Media Expands its YouTube Advertising Solutions through Partnership with Bent Pixels Asia
The collaboration ushers Summit Media’s foray into growing its Youtube channels as their new digital direction.
10 August 2022, Philippines – The Philippines’ leading digital lifestyle network, Summit Media, has announced its partnership with Bent Pixels Asia (BPA), the leading revenue accelerator for premium YouTube creators in Asia, to help the former monetize its pre-roll ad inventory for the YouTube channels of its online magazines. The partnership ushers Summit Media’s foray into growing its YouTube channels as their new digital direction.
(Left: Erwin Razon, General Manager, BPA Philippines; Right: Lisa Gokongwei-Cheng, President, Summit Publishing Co. Inc.)
Through this strategic partnership, BPA and Summit Media will offer advertisers Reserved Media – an ad solution that allows advertisers to target Summit Media’s YouTube channels, and enables brands to exclusively run their pre-roll video ads for 100% SOV roadblock for a given period of time, effectively owning Summit Media’s sought-after, quality audience and ad inventory on the platform.
“We are excited to offer brands the opportunity to reach the quality and premium audiences of Summit Media on YouTube through our Reserved Media Solutions. With the content expertise of both BPA and Summit combined, we will continue to grow the network’s reach on the platform to cater to larger audiences that will be valuable for brands to target with premium media buying opportunities,” said Erwin Razon, General Manager of BPA.
Summit Media’s YouTube channels including Esquire Philippines, Top Gear Philippines, Cosmo.ph, PEP.ph, Yummy, Preview, SPIN.ph and Spot.ph among others will be onboarded onto BPA’s network of premium YouTube creators. BPA is part of Hepmil Media Group, a leading technology-driven media network that owns PGAG, the country’s leading comedy content platform.
Commenting on the partnership, Lisa Gokongwei-Cheng, Summit Media President, said, “Summit Media is very excited to be a partner of Bent Pixels Asia to sell our YouTube inventory directly to advertisers. Both groups have always stood for innovation in a rapidly changing industry, and we look forward to helping our clients reach their goals together.”
BPA will also provide YouTube channel development programs to Summit Media, including workshops, best practices, and tools to help them sustainably grow the reach and subscriber base of its brands’ channels and produce quality content to engage their audiences.
In addition, the YouTube partner network will offer troubleshooting support for technical issues encountered by Summit Media on their YouTube channels.
In the Philippines, BPA has also partnered with prominent gaming content agency, Tier One Entertainment, including MLBB World Champions 2021 and SEA games Gold Medalists, OhMyV33Nus (598k subscribers), and Wise Gaming (401k subscribers), as well as a variety of gaming creators such as Kristian PH (3.1 million subscribers), GLOCO (1.2 million subscribers), and ChooxTV (6.31 million subscribers).
For more information about Bent Pixels Asia, visit https://www.bentpixels.asia/
For more information about Summit Media, visit https://www.summitmedia.com.ph/
ABOUT BENT PIXELS ASIA
Bent Pixels Asia (BPA) is a joint venture between Bent Pixels & Hepmil Media Group to empower creators, digital gaming talent agencies, and esports organizations in Asia to efficiently operate and scale their earnings on YouTube. As a revenue accelerator for creators, Bent Pixels Asia connects premium creators with brands to produce and distribute video content at scale through branded campaigns and YouTube reserve media campaigns.
Bent Pixels Asia is also a part of HEPMIL Media Group, a network of technology-driven media companies that serves to better the lives of millions in Southeast Asia through content that engages and entertains. HEPMIL is the home of popular social media brands such as SGAG, PGAG, and MGAG, as well as the Tiktok creator network, Hepmil Creators Network.
BPA was launched in 2021 to provide business for YouTube creators in SEA, leveraging its technology to serve direct-sold ads to premium gaming and esports channels and accelerating the revenue growth for the creators. For brands, BPA provides 100% brand-safe inventory targeted to premium content and quality channels, which generate better campaign results.
BPA’s network includes more than 200 gaming and esports YouTube creators from the Philippines, Singapore, Indonesia, US, and Europe markets, boasting over 490M subscribers, generating more than 3B monthly views globally. In the Philippines, BPA is partnered with prominent Mobile Legends content creators, including ChooxTV (6.26M subscribers), OhMyV33nus (575k subscribers), and Wise Gaming (380k subscribers), as well as a variety of gaming creators such as Kristian PH (3.1M subscribers), and King FB (416k subscribers).
Learn more about BPA and our creators at www.bentpixels.asia
ABOUT HEPMIL MEDIA GROUP
Hepmil Media Group is a network of technology-driven media companies that serves to better the lives of millions in Southeast Asia through content that engages and entertains. SGAG is currently the top comedy platform in Singapore on Facebook, Twitter, Instagram, and TikTok, based on data from NoxInfluencer, Tubular Labs, and Cloutmeter.
Instagram: https://www.instagram.com/bentpixels.asia/
Facebook: https://www.facebook.com/bentpixelsasia
ABOUT SUMMIT MEDIA
With over 30 million unique users monthly visiting our 13 websites and more than 100 million views across several video platforms, Summit Media is the leading digital lifestyle network in the Philippines. Its diversified portfolio includes homegrown brands, namely Spot, Preview, Smart Parenting, Female Network, Candy, SPIN, PEP, reportr, Yummy, Real Living, and OG, and also the local franchises of Esquire, Cosmo, and Top Gear.
Summit is committed to creating excellent content that appeals to different communities’ interests, passions, and aspirations. In its dedication to serving its audiences, Summit has grown from being a legacy magazine publisher to embracing digital platforms that allow them to connect with their audiences anytime, anywhere, including video and even the metaverse.
Summit has set its sights on video as well. OG (Only Good) is Summit Media’s first-ever video brand with its own channel on YouTube. OG features content that gives only good vibes with entertaining and informational video series. Summit’s other brands also publish both long- and short-form and also live videos on YouTube, Facebook, Instagram, and also TikTok.
To learn more about Summit, visit https://www.summitmedia.com.ph
