Andrea Brillantes, Alodia Gosiengfiao, OhmyV33nus break stereotypes with “Tear It Off” campaign
Mobile Legends: Bang Bang Philippines has launched “Tear It Off – Everyone Is Awesome” campaign to address biases within the gaming and defy stereotypes commonly experienced by Filipino gamers. The campaign by international gaming developer MOONTON Games aims to kickstart a movement to rip off common offensive labels often associated with female gamers, including “fake, weak, or being good at playing support roles.” It also addresses the preconceived notions surrounding LGBTQ+ players who face discrimination – whether in-game or in person.
In collaboration with Filipino actress Andrea Brillantes, renowned gaming personality Alodia Gosiengfiao, esports athletes Johnmar “OhMyV33NUS” Villaluna and Renejay “RENEJAY” Barcarse, MOONTON Games has released an empowering soundtrack that shares the prejudice they have encountered and encourages listeners to break away from these judgments. For one, OhMyV33NUS was told he can only use a few heroes in-game, specifically Estes.
“Promoting to break stereotypes is a collective responsibility. We hope the campaign encourages everyone to defy these labels, and embrace inclusivity.” – Alodia, Co-owner of Blacklist International.”