McFarlane Toys taking over DC Direct/ DC Collectibles
In a surprising power move DC has announced that DC Direct / DC Collectibles will be coming back under new management – McFarlane Toys.
Here’s the official press release
McFarlane Toys Partners with Warner Bros. Consumer Products to Create New DC Direct Collectibles with Exclusive Global Distribution
McFarlane Toys to Develop DC Statues, Busts, Figures, and More with New Designs Coming in 2022
Tempe, Ariz.—July 27, 2021 –McFarlane Toys’ huge success story with their DC Multiverse action figures is getting bigger and better as they announce they are further expanding their relationship with DC and Warner Bros. Consumer Products (WBCP). McFarlane Toys have entered into a global licensing agreement with WBCP to unleash a new line of McFarlane Toys designed statues, busts, and figures based on DC’s expansive roster of iconic characters. Fans and collectors can look forward to an array of McFarlane Toys created DC Direct collectibles under legendary artist Todd McFarlane’s creative direction coming in 2022.
McFarlane will also manage current DC Direct inventory.
Under McFarlane Toys, DC Direct will continue to produce high-quality collectibles, including fan-favorite lines DC Designer Series, Batman Black & White, and Harley Quinn Red, White & Black.
In 2020, McFarlane Toys launched its successful DC Multiverse line with ultra-posable action figures and vehicles to bring dozens of iconic DC characters based on the comic books, video games, and feature films to life at mass specialty retailers globally. McFarlane Toys’ DC Multiverse line is one of the top-selling action figure lines in the US.
McFarlane Toys will continue to sell and market all the current and upcoming pre-ordered DC offerings.
Fans of both McFarlane Toys and DC can check McFarlane.com and the McFarlane Toys social media channels for updates and news.
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ABOUT MCFARLANE TOYS
Grammy-and Emmy-winning producer/director Todd McFarlane, Spawn’s creator, is the creative force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become an industry leader, redefining the action figure market’s standards and a licensee of world-class brands and leading global franchises.
ABOUT DC
DC, a WarnerMedia Company, creates iconic characters, enduring stories, and immersive experiences that inspire and entertain audiences of every generation around the world and is one of the world’s largest publishers of comics and graphic novels. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe Infinite digital subscription service and community engagement portal. For more information visit dccomics.com and dcuniverseinfinite.com.
ABOUT WARNER BROS. CONSUMER PRODUCTS
Warner Bros. Consumer Products, part of Warner Bros. Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing
inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
