vivo remains a top smartphone brand throughout the pandemic year
The global smartphone market saw a sharp decline of shipments in 2020 due to the pandemic. Even with the 14%1 decline on the volume of handset shipments during the first half of the year, vivo remained aggressive on digital innovations to emerge with consistent sales growth throughout the year.
vivo is one of the only two smartphone brands that showed growth in Q1. To top it off, it became the number one handset brand in the Philippines in Q2 after recording the biggest market share. The strong showing continued in Q3 with 66.7% year-on-year growth.
7% more shipments even as lockdowns started
vivo is one of the only two leading smartphone brands that survived the drop in shipments. Globally, 24.8 million vivo units were shipped from January to March 2020 according to the International Data Corporation (IDC) Quarterly Mobile Phone Tracker.
vivo started the 2020 posting the biggest year-on-year growth among handset manufacturers at 7%. It even beat Samsung to become the second-biggest handset brand in India2.
The number one smartphone brand
During the second quarter, vivo became the number one smartphone vendor in the Philippines. This is a huge feat for a young smartphone brand which recorded 21% market share according to analyst firm, Canalys.
After an impressive showing of 159% brand growth by end of 2019, vivo remained aggressive even during the lockdown period by successfully launching its mid-range devices, the V19 and V19 Neo. Leaning on digital innovation, the brand posted a huge 18% year-on-year growth even when the nationwide quarantine was on its strictest from April to June 2020.
vivo Y11 is the best-selling smartphone
The consistent growth continued in the third quarter when vivo posted a 14.3% market share according to the IDC3. This ranks the brand as the second-best performing handset brand in the Philippines. Its market share is even bigger in the Canalys report which is recorded at 21%.
BBK Electronics, the same conglomerate that also owns realme, OPPO, and OnePlus, had the Vivo Y11 as its bestselling smartphone. Even with its launch a year ago, the same unit has been a consistent top-notcher.
For the third successive quarter in a very challenging year, vivo recorded a positive quarterly growth of 2.6%. In the same period, vivo also registered an annual report of 66.7 which sealed further its position as a top-performing handset brand.
For more details, visit vivoglobal.ph, like @vivo.philippines on Facebook and follow @vivo_phil on Twitter and @vivo_philippines on Instagram.
vivo is a leading global technology company that is product-driven with core businesses including smart terminals and intelligent services. vivo is committed to connecting users to the digital world by designing exciting and trendsetting smart mobile products and services which integrate technology and fashion in unique and creative ways. Adhering to its core values, which include “Benfen”, “innovation” and “consumer orientation”, vivo has implemented a sustainable development strategy to achieve its vision of becoming a leading, long-lasting, world-class enterprise.
vivo’s headquarters is located in Dongguan, China, with 9 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Taipei, Tokyo and San Diego. These centers focus on the development of cutting-edge consumer technologies including 5G, artificial intelligence, photography, design and other emerging fields. vivo has also set up five production hubs across China, South Asia and Southeast Asia, which manufacture over 200 million smartphones every year. As of 2019, vivo has developed its sales network across more than 30 countries and regions, attracting more than 300 million active users worldwide.
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