Riot Games continues celebrating “Wild Rift” Launch with new music collaboration namely “555” and “All In”
To celebrate the Regional Open Beta of League of Legends: Wild Rift, the highly anticipated mobile multiplayer online battle arena (MOBA), Riot Games Southeast Asia has launched two music collaborations – ‘555’ with Thai artists FIIXD, Younggu, DIAMOND MQT, MARINA and Mona V, and ‘ALL IN’, with Indonesian electronic and synth pop trio Weird Genius.
Weird Genius’ 2020 hit single ‘Lathi’ went viral earlier this year, generating over 330 million video views and topping the Spotify Indonesia charts as the #1 most listened-to song for six consecutive weeks. ‘ALL IN’, the latest track from Weird Genius, features fast-paced beats that mimic the high energy, team-based gameplay of League of Legends: Wild Rift, promising players an infectious soundtrack to their best plays. The track also features vocals by Singaporean Singer-Songwriter Tabitha Nauser, who made her R&B-Pop debut in 2017 with her single ‘Bulletproof’, which peaked at #1 on Spotify’s SG Viral 50 chart.
‘555’, a common expression for laughter in Thai, is also an acronym for League of Legends and serves as the inspiration behind this Wild Rift celebratory track. ‘555’ was produced by five-time ‘Rap Is Now’ Producer Of The Year NINO, the hitmaker behind songs including ‘เป็ นไรไหม?’ -OG-ANIC X LazyLoxy and ‘พักก่อน’ – MILLI. The ‘555’ music video was directed by DirectorNET.
“We wanted to create something special and locally exciting for our players in Southeast Asia, and we’re very thrilled to have worked with partners who share the same passion for games to produce these songs. We hope that players everywhere will gain a deeper appreciation of each other’s cultures, and enjoy these upbeat tracks while playing Wild Rift!” said Marc Johns, Head of Marketing Southeast Asia, who led the team behind several of Riot’s League of Legends: World Championship anthems including ‘RISE’, and ‘Legends Never Die’. Both ‘555’ and ‘ALL IN’ were co-produced with Riot Games Southeast Asia’s agency partner, Madeviral.
League of Legends: Wild Rift is the skills-and-strats 5v5 MOBA experience of League of Legends, built from the ground up for mobile and console. With fresh controls and fast-paced games, players of every level can team up with friends, lock in their champion, and go for the big plays. The game is currently available in Southeast Asia on the Google Play and App Store.
For more information, visit wildrift.leagueoflegends.com and
You can follow Weird Genius, Tabitha Nauser and the artists behind ‘555’ at:
Ello Nino: https://www.instagram.com/ello_nino/
Diamond MQT: https://www.instagram.com/diamond.mqt
ABOUT RIOT GAMES
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in theworld. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has goneon to be the most-played PC game in the world and a key driver of the explosive growth of esports.
As League enters its second decade, Riot continues to evolve the game while delivering new experiencesto players with Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift, andmultiple work-in-progress titles. Riot is also building the world of Runeterra through multimedia projectsacross music, comic books, board games, and the upcoming animated series Arcane.
Founded by Brandon Beck and Marc Merrill, and led by CEO Nicolo Laurent, Riot is headquartered in LosAngeles, California, and has 2,500+ Rioters in 20+ offices worldwide.