DC Universe Rebrands into DC Universe Infinite – Shifts to Digital Comics Exclusively
DC Comics’s DC Universe app and streaming platform undergoes some major rebranding this week as it becomes DC Universe Infinite and will cater exclusive to online comics.
So here’s the tl;dr for this post.
DC originally launched the DC Universe app and website as the source for everything DC whether its TV series or comic books. However, major changes in WB and their parent company made necessary changes which pushed HBO Max as the new streaming brand for everything they own including Warner Bros movies. This forced the DC Universe brand to slowly part ways with their TV series like “Titans” and “Doom Patrol”. This leaves a vacuum to be filled out by comic book content plus the sweet name change.
Here’s the official press release lifted from DCComics.com.
BURBANK, CA (Sept. 18, 2020) – Calling all comic book fans to Explore the Multiverse! DC today announced the evolution of DC UNIVERSE into DC UNIVERSE INFINITE, a premium digital comic book service set to launch on January 21, 2021. With access to more than 24,000 comic books at launch, DC UNIVERSE INFINITE subscribers will also encounter digital-first comics, exclusive access to DC fan events, as well as a steady stream of recently released comics six months after the physical versions hit store shelves. Following its initial launch, DC UNIVERSE INFINITE will begin expanding globally in SUMMER 2021.
“Our fans love the platform’s robust library of comic books and, with the transformation, we will not disappoint,” said DC Publisher and Chief Creative Officer Jim Lee. “I’m excited to share that not only will DC UNIVERSE INFINITE members still be able to read all of the great comics that they’ve enjoyed but new issues are debuting on the platform quicker than before, digital first exclusives are being created, and the members-only events will begin as soon as possible. There has never been a better time to be a DC fan!”
DC’s premium digital comic book platform provides members with an expanded collection of comics and Original Graphic Novels, spanning over 80 years of the DC Multiverse. Fans can also download comics, graphic novels and originals for unlimited offline reading on their favorite devices from a smartphone or tablet.
Subscribers will also have earlier access to new Digital First comics that include titles such as Aquaman: Deep Dives, Batman: Gotham Nights, DCeased: Hope at World’s End, Harley Quinn: Black + White + Red, Injustice: Year Zero, Shazam!: Lightning Strikes, Superman: Man of Tomorrow, Swamp Thing: New Roots and Wonder Woman 84, and many more. Also debuting on DC UNIVERSE INFINITE will be DC Universe Infinite Originals, including new comic content centered around beloved characters…stay tuned for updates!
The fan-favorite community area will be free to all registered and premium subscribers with a full calendar of events planned for 2021. Current DC UNIVERSE subscribers will not need to create a new account as their DC UNIVERSE login will transfer to DC UNIVERSE INFINITE.
For DC UNIVERSE subscribers who want ongoing access to premium DC originals, the special DC UNIVERSE monthly member offer to HBO MAX has been extended. In celebration of Batman Day and the announcement of DC UNIVERSE INFINITE, a special offer for eligible monthly subscribers to upgrade their service to include HBO Max for an additional $4.99 per month for a limited time is now available through October 30, 2020.
HBO Max will be the home for premium video content that will include new DC series, key DC classics and DC UNIVERSE originals like Young Justice Seasons 1-4, Titans Seasons 1-3, Doom Patrol Seasons 1-3, and DC’s Stargirl Season 1. Additionally, HBO Max has ordered a third season of Warner Bros. Animation’s critically acclaimed DC UNIVERSE adult animated comedy series Harley Quinn, starring Kaley Cuoco, who also served as executive producer during the first two seasons along with Justin Halpern, Patrick Schumacker, Dean Lorey, and Sam Register. Harley Quinn will be a Max Original going forward, and all three seasons of the show will be available.
DC UNIVERSE INFINITE will be available online at DCUniverseInfinite.com, iOS and Android devices for $7.99 a month or $74.99 a year ($6.25 a month). On February 1, 2021, every DC UNIVERSE INFINITE subscriber, existing members or those joining during the pre-order offer window will receive a special thank you voucher redeemable at the DC Shop subject to terms and conditions. Annual subscribers will receive a $25 voucher, while monthly subscribers will receive a $10 voucher.
Check out the official announcement video below:
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