Paramount Pictures Collabs with U.P. Graduate for “Pet Sematary” Alternative Poster
MANILA, March 29, 2019 — In celebration of the release of its upcoming suspense thriller Pet Sematary, Paramount Pictures has collaborated with a Caloocan-based Filipino artist via Talenthouse (a leading online open-source creative platform), to create the film’s alternative poster for the Philippines.
The Pet Sematary tribute poster was done by Don Suratos, 39, a graduate from the University of the Philippines College of Fine Arts, and now working as a successful freelance illustrator. His illustration may be used for the film’s marketing campaign.
Suratos, 39, was specifically recruited by Paramount based on his impressive body of work in Talenthouse. “I used to join Talenthouse competitions, but I eventually got really busy with commissioned book illustrations, so I stopped joining,” Suratos shares. “Then, out of the blue, I received an email that I was personally selected by Paramount Pictures thru Talenthouse to create an artwork for them.”
The Malabon-born illustrator then set out his preparation by watching the trailers of the 2019 film, and Googling official production stills. His main goal was to “make the elements simple and highlight the girl looking back, the graveyard and the cat’s eyes as my main elements,” Suratos reveals.
“I kept the layout and the concept simple. I focused on the rendering,” he continues. “I feel my scribble rendering style gave my poster a creepier feel than usual. I love the chaos of scribbles. I feel the rendering style complimented the mood of the film.”
The end result is an enthralling masterwork that elevates the film’s horror genre origins. Columbia Pictures, which distributes Pet Sematary in the Philippines, especially love the piece that for the first time, they are not only using Hollywood posters in their marketing campaign but also Suratos’ artwork.
In Philippine cinemas April 3, Pet Sematary is distributed in the Philippines by United International Pictures through Columbia Pictures. Follow us on Facebook at https://www.facebook.com/