Entertainment Earth

Lazada PH Launches the Asus ZenFone Max Pro in the Philippines

In celebration of a prosperous long-term partnership, Lazada Philippines and ASUS Philippines join forces to launch the most powerful Battery King yet, the long-awaited ZenFone Max Pro!

After all of the teasers that left the ZenFans on the edge of their seats, guessing and probing for the right answers, Lazada Philippines and ASUS Philippines teamed up to finally unveil the long-awaited ZenFone that recently shook the mobile landscapes of both ASUS India and ASUS Indonesia. The two industry giants came together to announce that the ZenFone Max Pro will officially be arriving in the country.

The event took place in Versus Barcade, Bonifacio Global City during the early afternoon of June 7. It was an intimate yet upbeat gathering to welcome the coming of the aforementioned ZenFone, which is set to go exclusively online this June 25 on Lazada Philippines. In addition to this news, Lazada Philippines and ASUS Philippines also declared that they will be opening a pre-registration for interested buyers of the ZenFone Max Pro starting June 8, 2018.

“Lazada is proud to be ASUS’s exclusive partner with the launch of the ZenFone Max Pro in the Philippines. This new Battery King smartphone is a proof of ASUS’s continued commitment to understand our customers’ needs and launch innovative products that best fit to all kinds of interests,” said Raymond Alimurung, Chief Operating Officer of Lazada Philippines. “Our brands will continue to collaborate to ensure we offer the best and latest products for our customers to enjoy.”

ASUS Philippines Country Manager, Mr. George Su, also added: “Our companies share the same view, and that is to provide the most incredible experience at value for money. I am very proud to have shared the launch of the ZenFone Max Pro with Lazada Philippines. Together, we will work together push for the success of the ZenFone Max Pro, as we have seen with the Lazada Indonesia and ASUS Indonesia who were able to sell 2,000 units in just 15 seconds.” Su continued, “This is one of the partnerships we look forward to continue nurturing and growing.”

The Most Powerful Battery King yet, ZenFone Max Pro

Gamers and smartphone enthusiasts alike will surely enjoy the limitless power of the ZenFone Max Pro. With the most powerful combination of a ZenFone Max yet, a 5,000 mAh battery and the Qualcomm Snapdragon 636, users of this Battery King will without a doubt experience smooth top of the line performance – more than what the usual smartphone offers. Especially with its Adreno 509 GPU which allows the ZenFone Max Pro to perform everyday activities with ease.

The ZenFone Max Pro also sports a 13MP+5MP dual rear camera as well as an 8MP selfie camera, great for taking photos at any moment. It also comes with a pure Android™ 8.1 Oreo™, the latest version of the beautiful Android user interface that improves productivity, and simply lets users have more fun with their phone.

For official specifications, check out the list below:

Model number ZB601KL
SoC Qualcomm Snapdragon 636

64-bit octa-core CPU (8 x Kryo 260 cores)

Adreno 509 GPU

14nm FinFET (Low Power Plus) power-saving technology

Storage 32GB EMCP
WirelessConnectivity LTE

WLAN 802.11 a/b/g/n, 2.4GHz with Wi-Fi Direct

Bluetooth 4.2 (with aptX)


Display 5.99-inch Full HD+ (2160 x 1080) Full-View IPS Panel,

450nits maximum brightness

1500:1 contrast ratio

85% NTSC color gamut

83% screen-to-body ratio, 2.5D arc glass panel

Cameras Rear Main rear camera:

13MP, F2.2, 80 degree view angle

25.8mm equivalent focal length in 35mm film camera

Omnivision 16880 sensor with Phase Detection AF

5 element lens


Second camera / senor:

5MP Secondary dedicated depth sensing camera for accurate bokeh effects

Front 8MP, F2.0, 85.5 degree view angle

26mm equivalent focal length in 35mm film camera

5 element lens

Flashes Rear and front Soft-light LED flashes
Video recording (Rear camera) 4K UHD (3840 x 2160) video recording

1080p FHD video recording at 30 / 60fps

720p HD video recording at 30 fps

Still photo shooting while recording video capability

Audio NXP smart amplifier

1.7x louder volume with Max-Box (passive amplifier)

SIM / Memory card support Triple-tray card Support:

Tray 1: 4G Nano SIM* / Tray 2: 3G Nano SIM* / Tray 3: microSD card up to 256GB

*Only one 4G and another 3G data connection supported simultaneously

Wired Connectivity USB 2.0 Micro USB

3.5 mm combo audio jack

Construction Metal body with 2.5D contoured display glass panel
Biometric Security Face Unlock, Fingerprint unlock with 5-finger recognition
Battery 5000 mAh
Dimensions 159 x 76 x 8.46 mm / 180 grams
Colors Meteor Silver, Deepsea Black
OS Pure Android 8.1 Oreo with future upgrade to Android P v9.0


Market Availability

Experience limitless possibilities with the ZenFone Max Pro for just the price of PHP 9,995.00 on June 25, 2018, with the pre-order process beginning on June 8, 2018! So do not forget to tune into the Lazada Philippines website for a chance at latest and most powerful Battery King yet and a trip for one to Europe!

Click here to pre-order!

For more information on the ZenFone Fone Max Pro, the ZenFone Max series, and other incredible products from ASUS, tune in to the ASUS Philippines Facebook Page and the ZenTalk Philippines Forum.

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