Faith in love restored: Kwentong Jollibee Valentine’s Series is back with new, moving stories
This Valentine’s Day, Jollibee returns with a new set of heartwarming Kwentong Jollibee episodes that will remind viewers keep their faith in love, showcasing how it always prevails in spite of heartbreaks, rejections, and challenges that come along.
Recently, Jollibee held an exclusive screening at the Bonifacio High Street Central Square Cinema in Bonifacio Global City to give media a first glimpse of the much-anticipated Valentine’s series. This year’s cast and directors were also present at the event where they shared their fun experiences while shooting and their own “hugot” thoughts on the true-to-life love stories.
Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores shared, “We’re very excited to be back again this Valentine’s Day with new Kwentong Jollibee episodes. Our stories have always been inspired by true events and I think it’s most evident with this series. The reality is that love is not always easy, but what matters most is having faith in love no matter how tough things may get and this lesson is what I hope people will take home after watching.”
Have faith in love
Last year, Jollibee took Valentine’s Day by storm and inspired millions of Filipinos to believe in the power of love with the 2018 Kwentong Jollibee Valentine’s Day episodes – “Homecoming,” “Signs,” and “Status”—which pooled in 167 million in reach on Facebook, and hit over 63 million views on both Facebook and YouTube.
It was also the only Philippine brand to make it as a finalist at the New York Festivals International Advertising Awards in 2018, in the Creative Marketing Effectiveness category.
Following last year’s success, the 2019 Kwentong Jollibee Valentine’s Series narrates wonderful stories of individuals who have found the courage to love again and those who have persevered for the sake of love.
“Choice” revolves around the story of Ann, a young woman who is torn between two men in her life. Sharing intimate moments with her long-time best friend Paul, she also begins to find comfort in a new companion—Jay, a co-worker who inspire her to discover a different side of herself. The episode directed by Ianco dela Cruz concludes with Ann making a defining choice, looking to the past with gratitude and embracing the hope for love.
Another tale of love lost and found again, “Proposal” follows the story of Hans, a young man ready to spend forever with the love of his life. In an unexpected turn of events, his fairytale is shattered and he faces the challenge of rebuilding himself. Little by little, he picks himself back up with help from unexpected places. Directed by Joel Ruiz, the episode is all about starting over and choosing to love once again.
Director Pepe Diokno narrates a battle fought for love with “Anniversary”. Jason’s pursuit of a successful career spells trouble for his long-term relationship with Claire. Devoting his energy and passion to his work, he starts to take Claire for granted. Should Jason and Claire fight for their love or are they meant to go their separate ways?